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Blu-ray players and Blu-ray content showing signs of increased sales.

Despite the end of the high definition disc war with HD DVD Blu-ray has not turned in to the runaway success Sony would like it to be. Recently though there have been signs Blu-ray is finally seeing signs of quantifiable success.

In Britain Futuresource reports consumers bought 462,500 Blu-ray discs in November, an increase of 165% from October. In France, Blu-ray's share of the optical disc market is expected to double next year to 6%. In Europe, overall Blu-ray player sales are expected to reach 2.5 million units in 2009 without including the PlayStation 3.

In Japan, research firm GFK Retail and Technology reports Blu-ray disc recorders have surpassed 50% market share a significant increase from October 2007 when Blu-ray disc recorders accounted for only 10% of the market. GFK also reports Blu-ray is replacing DVD 1.5 times faster than DVD replaced VHS.

For content, the Blu-ray version of the “The Dark Knight” sold 600,000 copies in one day according to TVPredictions breaking records for high definition disc sales. Of the 3 million combined copies of “The Dark Knight” sold, Blu-ray accounted for roughly 20%.

Finally, CDR Info reports that Pony/Canon will release the first movie title on a hybrid Blu-ray/DVD disc in Japan in February. The significance of this technology is the hybrid BD/DVD disc is compatible with current DVD and Blu-ray players. Also the DVD and Blu-ray layers can be accessed without needing to flip the disc.

The hybrid disc is intended to speed the transition to Blu-ray technology and was introduced nearly four years ago. The disc conforms to specifications released by the Blu-ray Disc Association for the "Blu-ray Disc, Hybrid Format".  Infiniti storage media claims that it achieves a compatibility of 99% according to tests made on 64 Blu-ray and DVD players.

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Good marketing there guys:
By ThePooBurner on 12/22/2008 6:12:57 PM , Rating: 1
The hybrid disc is intended to speed the transition to Blu-ray technology and was introduced nearly four years ago.

So you could have made your discs infinitely more appealing to the consumer 4 years ago, and eased the transition into HD and made it very easy to "buy the movie now, get the player when we can afford it and have future proof discs that we don't have to worry about", but you decided not to. Sounds like they have some really smart people working for them. Granted i would have preferred the non DRM HD-DVD win the war (since it offered this already), but since i don't plant to upgrade to HD movies until i can afford a 110" screen, with appropriate resolution (not the garbage they are calling HD now (it doesn't even beat conventional computer resolutions for craps sake)).

RE: Good marketing there guys:
By oab on 12/22/2008 7:32:24 PM , Rating: 2
HD-DVD had DRM on it. Remember it was protected with AACS.

RE: Good marketing there guys:
By ThePooBurner on 12/22/2008 7:54:02 PM , Rating: 2
I simply meant by comparison it was a much better DRM scenario then it is with Blu-ray.

Personally i actually wish they would have combined the 2 formats. Use the compression of HD-DVD with the laser of BD and wham: loads more space and even better picture quality possible.

RE: Good marketing there guys:
By Penti on 12/23/2008 2:57:17 AM , Rating: 2
Not really, both are hell to license / create players for. As it's the same stuff. Many BD movies use VC-1 compression and you could use the same video-files for both BD and HD-DVD production.

It's pretty much the same stuff, same codecs for video and sound, same DRM-scheme. So I'm glad BD won. It's not that any of them every has a remote chance of being open. The only chance you have for a copy to use with your portable player is a disc with a partition with said copy.

"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain

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