Despite the end of the high definition disc war with HD DVD Blu-ray has not turned in to the runaway success Sony would like it to be. Recently though there have been signs Blu-ray is finally seeing signs of quantifiable success.
In Britain Futuresource reports consumers bought 462,500 Blu-ray discs in November, an increase of 165% from October. In France, Blu-ray's share of the optical disc market is expected to double next year to 6%. In Europe, overall Blu-ray player sales are expected to reach 2.5 million units in 2009 without including the PlayStation 3.
In Japan, research firm GFK Retail and Technology reports Blu-ray disc recorders have surpassed 50% market share a significant increase from October 2007 when Blu-ray disc recorders accounted for only 10% of the market. GFK also reports Blu-ray is replacing DVD 1.5 times faster than DVD replaced VHS.
For content, the Blu-ray version of the “The Dark Knight” sold 600,000 copies in one day according to TVPredictions breaking records for high definition disc sales. Of the 3 million combined copies of “The Dark Knight” sold, Blu-ray accounted for roughly 20%.
Finally, CDR Info reports that Pony/Canon will release the first movie title on a hybrid Blu-ray/DVD disc in Japan in February. The significance of this technology is the hybrid BD/DVD disc is compatible with current DVD and Blu-ray players. Also the DVD and Blu-ray layers can be accessed without needing to flip the disc.
The hybrid disc is intended to speed the transition to Blu-ray technology and was introduced nearly four years ago. The disc conforms to specifications released by the Blu-ray Disc Association for the "Blu-ray Disc, Hybrid Format". Infiniti storage media claims that it achieves a compatibility of 99% according to tests made on 64 Blu-ray and DVD players.
quote: According to studio estimates, 'The Dark Knight's Blu-ray sales accounted for almost 13 percent of the 13.5 million combined Blu-ray and DVD sales for the title thus far.