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Blu-ray players and Blu-ray content showing signs of increased sales.

Despite the end of the high definition disc war with HD DVD Blu-ray has not turned in to the runaway success Sony would like it to be. Recently though there have been signs Blu-ray is finally seeing signs of quantifiable success.

In Britain Futuresource reports consumers bought 462,500 Blu-ray discs in November, an increase of 165% from October. In France, Blu-ray's share of the optical disc market is expected to double next year to 6%. In Europe, overall Blu-ray player sales are expected to reach 2.5 million units in 2009 without including the PlayStation 3.

In Japan, research firm GFK Retail and Technology reports Blu-ray disc recorders have surpassed 50% market share a significant increase from October 2007 when Blu-ray disc recorders accounted for only 10% of the market. GFK also reports Blu-ray is replacing DVD 1.5 times faster than DVD replaced VHS.

For content, the Blu-ray version of the “The Dark Knight” sold 600,000 copies in one day according to TVPredictions breaking records for high definition disc sales. Of the 3 million combined copies of “The Dark Knight” sold, Blu-ray accounted for roughly 20%.

Finally, CDR Info reports that Pony/Canon will release the first movie title on a hybrid Blu-ray/DVD disc in Japan in February. The significance of this technology is the hybrid BD/DVD disc is compatible with current DVD and Blu-ray players. Also the DVD and Blu-ray layers can be accessed without needing to flip the disc.

The hybrid disc is intended to speed the transition to Blu-ray technology and was introduced nearly four years ago. The disc conforms to specifications released by the Blu-ray Disc Association for the "Blu-ray Disc, Hybrid Format".  Infiniti storage media claims that it achieves a compatibility of 99% according to tests made on 64 Blu-ray and DVD players.

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Down to 13%
By therealnickdanger on 12/22/2008 5:36:31 PM , Rating: 2
DVD sales really took off...

According to studio estimates, 'The Dark Knight's Blu-ray sales accounted for almost 13 percent of the 13.5 million combined Blu-ray and DVD sales for the title thus far.

Blu-Ray kicks major arse, I'm happy to see more and more blue boxes take over my movie collection!

RE: Down to 13%
By cmdrdredd on 12/22/2008 5:44:25 PM , Rating: 2
Me too, I enjoy the crisp and clear picture not to mention the much improved soundtrack thanks to lossless audio formats. There will be naysayers of course, but they are usually wrong on all their arguing points anyhow.

RE: Down to 13%
By rudolphna on 12/22/2008 7:01:40 PM , Rating: 2
I have a friend, who just bought a BD player. he said at work today, "Im disappointed in life now" Because the picture, is better than in real life. I dont care who you are thats funny right there... Git'r'Done!

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

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