Print 63 comment(s) - last by HrilL.. on Jan 12 at 6:32 AM

  (Source: Reuters)
The cancellation of Jobs starring spot stirs health rumors, but the move could be mere politics

With the immense popularity of Apple and its bastion of fans that border on fanatical at times, there often comes an over scrutinizing of the company's moves. 

In particular, over the past year there has been much speculation as to the state of Apple CEO Steve Jobs’ health.  Jobs went through a very private battle with typically deadly pancreatic cancer several years ago and appeared to recover and be looking healthy the last couple years.  This year, however, some observers have opined that they think Jobs is looking sick and the disease may have reappeared and be worsening. 

In an ironic twist one newspaper even printed Jobs' obituary.  Apple has mostly refused to respond to these rumors, but when it has it has issued sharp denials that this is the case.

Given this background, when Mr. Jobs announced his decision to cancel his yearly keynote at the MacWorld trade show many jumped to the conclusion that the rumors were true and his illness was to blame.

Apple announced the development this week, revealing that Phil Schiller, Apple's senior vice president of Worldwide Product Marketing, will take Jobs' place and deliver the keynote at Macworld Expo in San Francisco on January 6th, 2009.  In the past Mr. Jobs had always been on hand, typically to introduce new products; last year he had introduced the MacBook Air at the trade show's keynote address.

However, the real reason of Mr. Jobs exit appears to be more politics than health.

Trade shows' significance in the market has waned noticeably this year, partially due to the tough economy.  The word from Apple came just after Adobe announced it would not be attending MacWorld anymore.  With Belkin, Seagate, and Google also pulling out or downsizing their appearances, the fate of the show, according to some is at risk.

Along with the announcement that Mr. Jobs would not be there comes even more surprising news, which seems to verify that the cancellation was politics -- Apple will not exhibit at MacWorld next year.  Apple cites an improved direct relationship with its customer through its website as negating the need for the show, stating:

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

By exiting MacWorld an independent show, Apple stands to gain a tighter control on its public platform, with control something Apple always yearns for.

Despite these turn of events MacWorld's organizer IDG says MacWorld 2010 is still on -- with or without Apple. It states that it "Look(s) forward to many successful years of Macworld to come." 

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Wait a minute...
By Spivonious on 12/17/2008 10:33:47 AM , Rating: 4
Apple isn't going to be at MacWorld? That would be like Microsoft not being at PDC.

RE: Wait a minute...
By SocrPlyr on 12/17/2008 10:42:31 AM , Rating: 3
It is even worse that that. MS isn't the hardware provider like Apple is.

RE: Wait a minute...
By Lord 666 on 12/18/2008 1:18:15 AM , Rating: 2
I'm hoping that Apple's next step is to open up OS X for use on all Intel platforms.

Talk about untapped revenue, open up the consumer base to all Core 2 Duo machines and newer.

RE: Wait a minute...
By Shadowself on 12/17/2008 11:53:16 AM , Rating: 4
Apple IS going to be at MacWorld. Jobs is just not giving the keynote.

Apple is not planning on being at MacWorld next year.

RE: Wait a minute...
By cscpianoman on 12/17/2008 5:08:25 PM , Rating: 2
As much as I don't like apple, I have to give Jobs credit for an incredible marketing production. Completely turning around a company that 5 years ago was on it's way out is beyond astounding.

I'm not sure why he is missing the keynote, maybe there is nothing to "key" in on, ie no new product, no earth-shattering announcment, etc. I sure hope it isn't a relapse of cancer. Cancer is nasty and is horrible to anyone who has it. If it is, I give my sincerest best wishes to him because I still want him around and strong so I can continue to bash Apple products, it's kindof fun. Losing one of the best icons of American history is a blow to us all. Despite the negative criticisms of Jobs, he is/has fulfilled the American dream. I only hope to be half as lucky. On the other hand, if it is all business then I'm sure Apple will continue to rake in the dough while we all tell them how horrible they are:P

"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki