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Greenpeace is not impressed by the claims of Apple CEO Steve Jobs that his MacBooks are "the greenest line of notebooks" in the country.  (Source: Apple)
Worker harder, Jobs, if you want our lovin' say ecoactivists

Every season seems to bring new claims by Cupertino's Apple Corp. of its leaps-and-bounds advances in being more environmentally friendly.  And every season brings a scathing report from Greenpeace on how far the company has yet to grow.

Perhaps Steve Jobs and company were tempting fate when Apple announced in a recent series of ads that the MacBooks were "the world's greenest family of notebooks", referencing their power saving use of Intel processors and their halogen and plastic free construction.  Unsurprisingly, Greenpeace was there to punch a hole in Apple's dreams as it delivered its environmental report card full of less-than-glowing things to say about Apple's big claims.

While Apple deserves credit for eliminating brominated flame-retardants (BFRs) and other toxic plastics and managing relatively low power consumption, Greenpeace says the company's lack of providing a timeline in phasing out other potentially harmful compounds used in the laptops and their production is one of its key problems.  Another significant shortcoming is Apple's failure to create environmental impact reports and tackle the problem of tech trash, it states.

Greenpeace gives Apple a failing rating -- 4.3 out of 10 (PDF).  Writes Greenpeace, "[Apple]needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management."

Apple's spokesperson declined to comment on the criticism, saying merely that customers should check out the "Apple and the Environment" section of the company's website if they want information on the company's environmental policy.



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By callmeroy on 12/1/2008 4:18:31 PM , Rating: 2
Agreed.

The whole recent global warming thing is a gimmick as well. The only reason why I don't slam it totally is because I believe in being neat and clean just for the sake of being neat and clean...call it how i was raised or call it good old fashioned common sense -- who wants to live in filth? How is that comfortable. I'm not saying my place is perfect 100% of the time - its not, but I'm not a slob. If it takes this huge big deal about global warming to make people throw away trash properly, recycle more often, etc. then good (I think its pathetic that you need such an effort, as doing these things w/o any incentive other than not being a complete slob should be all the reason you need..but hey to each their own).

If folks want to believe that the world is doomed to global warming and that's what motivates them to be cleaner...good for them.

Mean while, I'll be clean and puting trash where it belongs and recycling now and even after the global warming fad ends -- because that's the way I want to live. At the same time I'll entertain myself with the speeches on eletric cars and how that'll save us.....no one thinks um...how do you thinks that the power plants to produce that HUGE electric demand is just causing the pollution all over again....lol


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