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Greenpeace is not impressed by the claims of Apple CEO Steve Jobs that his MacBooks are "the greenest line of notebooks" in the country.  (Source: Apple)
Worker harder, Jobs, if you want our lovin' say ecoactivists

Every season seems to bring new claims by Cupertino's Apple Corp. of its leaps-and-bounds advances in being more environmentally friendly.  And every season brings a scathing report from Greenpeace on how far the company has yet to grow.

Perhaps Steve Jobs and company were tempting fate when Apple announced in a recent series of ads that the MacBooks were "the world's greenest family of notebooks", referencing their power saving use of Intel processors and their halogen and plastic free construction.  Unsurprisingly, Greenpeace was there to punch a hole in Apple's dreams as it delivered its environmental report card full of less-than-glowing things to say about Apple's big claims.

While Apple deserves credit for eliminating brominated flame-retardants (BFRs) and other toxic plastics and managing relatively low power consumption, Greenpeace says the company's lack of providing a timeline in phasing out other potentially harmful compounds used in the laptops and their production is one of its key problems.  Another significant shortcoming is Apple's failure to create environmental impact reports and tackle the problem of tech trash, it states.

Greenpeace gives Apple a failing rating -- 4.3 out of 10 (PDF).  Writes Greenpeace, "[Apple]needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management."

Apple's spokesperson declined to comment on the criticism, saying merely that customers should check out the "Apple and the Environment" section of the company's website if they want information on the company's environmental policy.

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RE: Still a step in the right direction
By Frank M on 12/1/2008 8:33:41 AM , Rating: 2
Actually, they do, if you bother to read their report. Lenovo scores at the top.

RE: Still a step in the right direction
By VaultDweller on 12/1/2008 9:00:04 AM , Rating: 1
Well, I guess Greenpeace has done their job then.

Silly me for assuming that the article would include such information if available, being that it's the whole point of the piece. At least the article could suggest that other companies were included in this report. From reading the article, you'd think it was an Apple-only review as there is absolutely no mention of any parties other than Apple or Greenpeace.

RE: Still a step in the right direction
By HinderedHindsight on 12/1/2008 9:34:20 AM , Rating: 2
Perhaps a reading of the article might lead one to believe that no consideration was taken with other manufacturers.

But your previous posts put the onus of proof squarely on Greenpeace while *appearing* to give Apple a free pass on not having to show a modicum of truth for anything. Why is it you appeared to give Apple the free pass when they made the original claim (being the greenest) while arguing Greenpeace's refuting the claim required proof?

The implication with your argument is that Apple's advertising is to be believed while an environmental agency's claim is not. Even when car companies advertise that they have the "best car or truck", they at least reference the magazine or periodical who made the claim; they at least understand that if they're going to make a subjective claim, they need to back it up. In this case, Apple is making an objective claim with no reference and no proof.

In any debate or court case, the onus of proof is always on the party making the claim (ie, the prosecution). Advertising (and Apple is not by itself when it comes to this) seems largely exempt from this rule- it's almost as if they can put anything in a commercial and it becomes fact.

(keep in mind, I do use and enjoy a number of Apple products)

RE: Still a step in the right direction
By whiskerwill on 12/1/2008 11:00:22 AM , Rating: 3
Lenovo also gives large contributions to Greenpeace every year.

It's amazing that the companies Greenpeace complains about always seem to be the ones that don't do this.

By bob332 on 12/1/2008 4:15:13 PM , Rating: 2
well in 07 they were the top, in 08, they are near the bottom. so, did they nice check to greenpeace not clear for this years info?

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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