Print 71 comment(s) - last by mvpx02.. on Dec 3 at 2:36 PM

Greenpeace is not impressed by the claims of Apple CEO Steve Jobs that his MacBooks are "the greenest line of notebooks" in the country.  (Source: Apple)
Worker harder, Jobs, if you want our lovin' say ecoactivists

Every season seems to bring new claims by Cupertino's Apple Corp. of its leaps-and-bounds advances in being more environmentally friendly.  And every season brings a scathing report from Greenpeace on how far the company has yet to grow.

Perhaps Steve Jobs and company were tempting fate when Apple announced in a recent series of ads that the MacBooks were "the world's greenest family of notebooks", referencing their power saving use of Intel processors and their halogen and plastic free construction.  Unsurprisingly, Greenpeace was there to punch a hole in Apple's dreams as it delivered its environmental report card full of less-than-glowing things to say about Apple's big claims.

While Apple deserves credit for eliminating brominated flame-retardants (BFRs) and other toxic plastics and managing relatively low power consumption, Greenpeace says the company's lack of providing a timeline in phasing out other potentially harmful compounds used in the laptops and their production is one of its key problems.  Another significant shortcoming is Apple's failure to create environmental impact reports and tackle the problem of tech trash, it states.

Greenpeace gives Apple a failing rating -- 4.3 out of 10 (PDF).  Writes Greenpeace, "[Apple]needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management."

Apple's spokesperson declined to comment on the criticism, saying merely that customers should check out the "Apple and the Environment" section of the company's website if they want information on the company's environmental policy.

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So, What is the real green anyway
By nangryo on 12/1/2008 12:42:55 AM , Rating: 3
1. Use refurbish material?
2. Reduce carbon footprint?
3. Use little energy?
4. etc
5. etc (write one here)

So? what it has to do with the green? What is the green anyway? Is it tree? Is it earth?

I don't get it.

RE: So, What is the real green anyway
By porkpie on 12/1/2008 1:36:14 AM , Rating: 4
Green is anything that doesn't have to do with humans.

Humans = bad. Too bad we ever evolved in the first place. The world would be much better without us.

Got it?

By Captain828 on 12/1/2008 3:11:40 AM , Rating: 1
I agree all humies are bad, but... Steve Jobs is green!!

Wait... that means he's not human... that explains his ability to use the dreaded 'reality distortion field'!

By Jedi2155 on 12/1/2008 4:23:29 AM , Rating: 3
Maybe we should all just be left 4 dead .....

RE: So, What is the real green anyway
By phxfreddy on 12/1/2008 6:51:53 AM , Rating: 3
Likely GreenPeace expects those wanting the GREEN stamp of approval to pay a small tax to their high priest in the same manner as the Rabbi's who bless the BallPark Franks to make the Kosher.

Look at just about any high level political cause and you will find it has been turned to capitalist ends. Or in other words it is just about money no matter how much they doth protest.

RE: So, What is the real green anyway
By mmntech on 12/1/2008 9:48:46 AM , Rating: 2
"MMNTech Slams Greenpeace for Being a Bunch of Luddite Dolts"
You'll never see that headline on here. lol

Duh. It's all about money. I once heard that Greenpeace receives something like $1 billion in donations annually. That's obscene. Greenpeace is a militant Luddite organization that opposes modern technology in general. It's almost as if they expect us to revert to pre-industrial civilization. Why people give these idiots the time of day is a mystery to me.

By blaktron on 12/1/2008 11:28:22 AM , Rating: 2
Also if you look at their past of pressuring 3 world governments into refusing certain types of aid (specially bred crops, DDT Bans responsible for maleria outbreaks) because they aren't 'green' enough, its possible that Greenpeace is a much bigger killer than any corporation out there.

By otispunkmeyer on 12/2/2008 4:37:41 AM , Rating: 2
well its a whole combo of those things really... you could make a product, using materials that are non-toxic, easy to break down, seperate and recycle/reuse/remanufacture.

your product should then also be designed for disassembly, generally this will make it easy to put together, then easy to take it apart at the end of its life. the quicker you can disassemble something, the viable recycling is financially.

you'd also have to design a pretty efficient manufacturing process that produced little waste and used the least amount of energy possible. any waste produced (like in apples case of milling out solid aluminium billets) should be recycled and reused to make new billet material.

the macbooks (new ones) are quite good i think, theres very little plastic in them (plastic is notoriously hard to recycle) and little to no toxic stuff. the aluminium can easily be recycled or reused many times

im not exactly a green zealot mind, though having been to a landfill, i see the reason why things like this are being pushed. for me its just about being efficient, not necessarily green

"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs
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