Apple is promising a big Black Friday sale. For now it is offering unusual discounts on its last-gen Mac notebooks.  (Source: Apple)
Even Apple offers to pricematch retailers this weeks MacBook sales promotion

Apple traditionally is not known for big sales or price cuts.  Rather, its computers are known for selling at a premium -- about twice the price of Windows machines on average.  The company has also always enjoyed massive profit margins on its iPod hardware, particularly at the high capacity end where it charges high markups.  Combined with Apple's current popularity, the high prices have added up to big money for Apple.

However, Apple has recently made a rather surprising announcement that shows that it is no more recession-proof than other retailers -- it's cutting prices

Today the formerly $999 white MacBook (the last generation model) is going to be on sale for $899.99 at BestBuy, $899.95 at B&H Photo, $899.00 at Amazon and $868.99 at Club Mac and Mac Mall.  The web is plastered with ads for the Macs on sale, a rather foreign sight.

Even Apple's own store, where the MacBook still sells for $999 will sell you MacBook at the sale price.  The store has announced a formal guarantee to match any competitive retailer's price, so you only have to speak up to get an $899 MacBook direct from Apple itself.

Apple has also put up a pea-green teaser, which promises more discounts from Apple CEO Steve Jobs and company.  It states, "Come back to the Apple Online Store this Friday for a special one-day-only Christmas shopping event. You'll find dozens of great iPod, iPhone and Mac gift ideas - all with free delivery."

Many are rather skeptical of the apparent Black Friday sale from Apple as the phrase "ideas" in Apple speak often means accessories, indicating a sale on Apple paraphernalia, not their devices themselves.

While Apple has been known to put on such Black Friday promotions along with back to school sales and the occasional closeout offer, the new sales through retail channels are very much a new development. 

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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