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Wrath of the Lich King breaks day one sales records

When it comes to the world of video games on the PC, some of the most popular games available are MMORPG titles. These same titles also offer the most profitability for the game studios thanks to monthly subscriptions and intense fan bases for the titles.

Blizzard recently launched the second expansion pack for the wildly popular World of Warcraft MMO called Wrath of the Lich King. Blizzard officially acknowledged this week that Lich King has broken the sales record to become the top selling PC game ever in its first 24 hours of release.

Lich King sold a whopping 2.8 million copies in its first 24 hours of availability. Interestingly, the previous first place for day one sales was the first expansion pack for World of Warcraft called The Burning Crusade.

The subscriber base for World of Warcraft is massive at 11 million players globally making the title the crown jewel in the Blizzard games catalog. Blizzard says that over 15,000 stores opened at midnight globally to participate in the launch of Wrath of the Lich King.

Unlike some popular midnight launch events, there are no reports of anyone being shot waiting to get a copy of the game. However, one boy in Europe did collapse after playing the expansion for 24 hours straight without taking a break or eating. Some UK officials and parents fear that the game is too addictive for young players to handle.

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By callmeroy on 11/24/2008 3:48:44 PM , Rating: 2
A great deal of the slams against the people that play this game or the game itself are based on very simple concepts, and very broad generalized impressions: game content arguments (some think the games too easy, some think its too boring, etc.) or the fact of it being a waste of time or money.

The fact of it being a waste of time or money issue -- first off if you smoke or are a pretty frequent consumer of alcohol, you really discredit your whole argument here if that's what you feel. Both those vices have higher health consequences and cost far more money to support. I laugh at folks who stand on the money argument because I pay $12/month for my hobby but they spend $5 or 6 a DAY to smoke. The logic is ironic to me. As far as the sedentary nature of computer gaming -- this is true, but unfortunatley Americans are increasingly less fit and less active for many reasons, so to pull this argument out and play this "card" if you will to just enchance your slam against a single game or person who plays that game is very weak. When people in this country who have no interest at all in playing console or *any* computer games, watching 4-5 hours of TV every night, jamming junk food down their throat 3 or more nights out of the week, spending increasing amounts of time in chat rooms or playing around on social networking sites, etc....THEN you can come back and slam someone for playing a game 2-4 hours a night as being unhealthly. Until such time - the argument holds no water.

Finally back more to my thought on the value / fun of the game that keeps me playing -- keep in mind the guild I'm in is mostly adults of 20 years old through mid 40's but we do have a dozen or so teenagers, including a 12 year old in the guild. Our officers, unlikely so many guilds, are actually picky. Not elitist picky, but picky on a player's character and attitude first , then we evaluate their armory profile, in-game experiences, etc. Each applicant has to have a ventrilo interview as part of the process of coming on board. All this has seemed to work, the quality of the people in our guild is extremely good -- higher than any other guild I've been in to date with any game I"ve played - 20 years of this hobby. Of course there were some who turned out to be jerks or shady, but with 480 members -- we don't think 20 or so bad players are really bad odds. The point I hope to get across with this lenghtly post is that , like life, there are two basic rules I feel apply to playing WoW -- 1) All things in moderation: In lieu of watching TV during the week I play the game about 3-4 hours a night, but only a couple hours on the weekend where the bulk of my time is with family or friends (or doing chores around the house). 2) Its what we make of it.

I am having a blast with this game -- but its because of the group I am apart of in the game. If I didn't have a great guild to make the game fun, I might think otherwise but - that isn't the case.

After all, isn't any form of entertainment's value really based on what YOU get out of it -- not what random strangers say about it? If I'm having fun, and still in touch with reality and family and friends -- why should I be made to feel guilty for the hobby I enjoy?

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg

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