Print 116 comment(s) - last by curiousgeorgie.. on Nov 25 at 9:41 PM

Wrath of the Lich King breaks day one sales records

When it comes to the world of video games on the PC, some of the most popular games available are MMORPG titles. These same titles also offer the most profitability for the game studios thanks to monthly subscriptions and intense fan bases for the titles.

Blizzard recently launched the second expansion pack for the wildly popular World of Warcraft MMO called Wrath of the Lich King. Blizzard officially acknowledged this week that Lich King has broken the sales record to become the top selling PC game ever in its first 24 hours of release.

Lich King sold a whopping 2.8 million copies in its first 24 hours of availability. Interestingly, the previous first place for day one sales was the first expansion pack for World of Warcraft called The Burning Crusade.

The subscriber base for World of Warcraft is massive at 11 million players globally making the title the crown jewel in the Blizzard games catalog. Blizzard says that over 15,000 stores opened at midnight globally to participate in the launch of Wrath of the Lich King.

Unlike some popular midnight launch events, there are no reports of anyone being shot waiting to get a copy of the game. However, one boy in Europe did collapse after playing the expansion for 24 hours straight without taking a break or eating. Some UK officials and parents fear that the game is too addictive for young players to handle.

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RE: First
By Solandri on 11/23/2008 4:32:39 AM , Rating: 2
You're making a common mistake. The market price is not production costs plus a fixed percentage profit. The market price is the balance point between how much Blizzard wants to charge and how little people want to pay. In other words, the high cost is as much a result of people feeling the game is worth $10-$15/mo as it is Blizzard's desire to make money. People seem to feel it's worth $10-$15/mo, so your desire for a lower price is actually more indicative of your greed than Blizzard's..

The (IMHO) more important point you make is that it costs the same to develop an expansion for 50,000 players as for 50,000,000 players. This is true not just of games, but software and media (e.g. books, music, and movies) in general. Unlike manufacturing where you have R&D costs and then a per item production cost, these items have nearly zero production cost. The debate over who should benefit from that zero (re)production cost (content creators, end users, or both) is central to the debate on piracy and copyright, and was the inspiration for open source software. Our eventual answer to it will have an even greater impact should Star Trek-style replicators ever become real. Then it won't be about just intellectual property, it'll also be about physical property.

RE: First
By ICE1966 on 11/23/2008 5:28:51 PM , Rating: 2
People seem to feel it's worth $10-$15/mo, so your desire for a lower price is actually more indicative of your greed than Blizzard's..

Man, are really serious about that statement, because if you are then you have issues. It's not greed that makes people want this game cheaper, its the fact that the game play is so lame. If someone wants real value for thier money then they are not greedy. I have played WOW simply because someone else wanted me to play so bad that they payed for it. After about 6-7 weeks and obtaining a level 60 with a warrior I quit playing. I got really tired of feeling like I had just watched a marathon of the teletubbies every time I play it. I can tell you that if anyone here is greedy, it's Blizzard and this person you said this too. I don't usually say this to people but I just have to now because I think your comment deserves it, you have to be an idiot to think this person is greedy for wanting this subpar expansion cheaper. For me its not a matter of the money, hell if it cost $100 a month, which I can afford without thinking about, the game is still not worth it.

RE: First
By ICE1966 on 11/23/2008 5:33:24 PM , Rating: 2
I can tell you that if anyone here is greedy, it's Blizzard and this person you said this too.

man, I hate that we do not have an edit button here. that should read like this : if anyone here is greedy, it's Blizzard and NOT the person you said this too.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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