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Wrath of the Lich King breaks day one sales records

When it comes to the world of video games on the PC, some of the most popular games available are MMORPG titles. These same titles also offer the most profitability for the game studios thanks to monthly subscriptions and intense fan bases for the titles.

Blizzard recently launched the second expansion pack for the wildly popular World of Warcraft MMO called Wrath of the Lich King. Blizzard officially acknowledged this week that Lich King has broken the sales record to become the top selling PC game ever in its first 24 hours of release.

Lich King sold a whopping 2.8 million copies in its first 24 hours of availability. Interestingly, the previous first place for day one sales was the first expansion pack for World of Warcraft called The Burning Crusade.

The subscriber base for World of Warcraft is massive at 11 million players globally making the title the crown jewel in the Blizzard games catalog. Blizzard says that over 15,000 stores opened at midnight globally to participate in the launch of Wrath of the Lich King.

Unlike some popular midnight launch events, there are no reports of anyone being shot waiting to get a copy of the game. However, one boy in Europe did collapse after playing the expansion for 24 hours straight without taking a break or eating. Some UK officials and parents fear that the game is too addictive for young players to handle.



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Cheap entertainment
By Jeff7181 on 11/22/2008 2:21:13 AM , Rating: 2
Even when you factor in the cost of the game and expansions up front and the monthly fees, WoW is cheap entertainment. Sure it's somewhat anti-social, but doesn't have to be if you have friends who play too. I've been playing for 3 years, and I pay my subscription 6 months in advance for the cheaper rate. So I've spent $120 up front on the expansions, and then $13 per month to play. Even if you only play for a year, that's barely $300 for an entire year of entertainment. Over the course of three years it's less than $700. Less than a dollar a day. That's not bad considering if I go to the bar once a week I end up spending $40 or 50 on a cheap night for 5 or 6 drinks and a little something to eat.




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