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USB 3.0 is one step closer to being included in our computers

It seems like everything uses USB today from cell phone chargers to keyboards, mice, printers, and cameras. What many really want are faster USB connections. USB 3.0 has been on the horizon for a while now and for a time the future of the specification and cross compatibility was unknown.

The USB 3.0 Promoters Group announced yesterday that the USB 3.0 specification was finally complete. The specification is a sort of roadmap that allows manufacturers to build controllers and products utilizing the USB 3.0 standard. The specification has now been turned over to the USB Implementers Forum, the managing body for USB specifications.

Members of the USB 3.0 promoters group including -- HP, Intel, Microsoft, NEC, ST-NXP, and Texas instruments -- have had a long road with accusations from non-forum members that it was keeping the completed specification from other manufacturers in order to give member companies a competitive edge in the market.

The accusations led AMD and NVIDIA to announce that they intended to begin work on their own open host controller for USB 3.0. This move was potentially catastrophic for USB 3.0 as different manufacturers would not have been able to guarantee compatibility across platforms for USB 3.0 devices.

USB-IF president and chairman Jeff Ravencraft said in a statement, "SuperSpeed USB is the next advancement in ubiquitous technology. Today’s consumers are using rich media and large digital files that need to be easily and quickly transferred from PCs to devices and vice versa. SuperSpeed USB meets the needs of everyone from the tech-savvy executive to the average home user."

The specification for USB 3.0 debuted at the SuperSpeed USB Developers Conference in San Jose on November 17. Among the new improvements that USB 3.0 will bring are higher data speeds and enhanced power efficiency.

The first USB 3.0 discrete controllers will be available in the second half of 2009 and the first consumer products using USB 3.0 are expected to be available in 2010. The first products to be commercially available for the specification will be flash drives, external hard drives, and digital music players.

Intel, AMD, and NVIDIA went around and around in June with accusations over how complete the open host controller specifications for USB 3.0 were. AMD and NVIDIA claimed the specification was complete and Intel wasn't releasing it in an attempt to gain a competitive edge. Intel maintained that the specification wasn't complete and when it was complete, they would release it to other manufacturers.

This is what led AMD and NVIDIA to announce they were starting work on their own specification for USB 3.0 open host controller. Exactly how far the two firms went with their own specification was never announced. The competing specification was never made available and if the two firms did begin developing their own product and just haven’t released it yet, the project is certainly dead now. It's a safe bet that the first specification to market will be the standard for USB 3.0. An AMD source claimed that it was at work on its own specification in June.

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RE: SuperSpeed USB?
By Mr Perfect on 11/18/2008 3:31:57 PM , Rating: 5

The problem with these names is if you don't know what they correspond to, it's easy to get duped. How many average consumers do you think got stung because "USB Full-Speed!" sounded good, and they didn't know that Hi-Speed was, well, "fuller" then Full-Speed?

Sometimes you really need to let the engineers name things, not the marketing department.

RE: SuperSpeed USB?
By RandallMoore on 11/18/2008 4:48:31 PM , Rating: 3
Sometimes you really need to let the engineers name things, not the marketing department.

You hit the nail on the head with one of the biggest problems in commercial business these days. Too many idiots in charge of big decisions that are deemed "Too complicated for our low level, basic simpleton workers". That attitude in the workplace is such a hindrance.

RE: SuperSpeed USB?
By Alpha4 on 11/18/2008 5:37:19 PM , Rating: 2
They'll probably end up naming it after themselves.

RE: SuperSpeed USB?
By Cogman on 11/19/2008 12:37:41 AM , Rating: 2
Sad but true. Engineers like their lime light and hog it by naming everything they can after themselves. Who knows what RSA stands for? How about AVL, as in AVL Trees. Goldbacks principle, Eulers number. The list goes on.

Of course, Full speed and High speed seem more a method to try and confuse the consumer (not that hard).

RE: SuperSpeed USB?
By Motoman on 11/19/2008 12:03:03 PM , Rating: 2
...I'd be more OK with "USBob" than "Ultra Omegatron Uberspeed USB."

RE: SuperSpeed USB?
By BikeDude on 11/18/2008 6:08:19 PM , Rating: 3
I am beginning to fear that USB 3.0's moniker is all my fault.

Because, when it was announced that USB 2.0 products were to be labelled "Hi-Speed" I fired off a couple of angry e-mails to the USB-IF guys. I have to dig through my archives, but I fear I wrote "and what will you idiots name this thing the next time? SuperSpeed? SuperDuperSpeed?".

And go figure... They did.

Someone might want to trademark "SuperDuper-Speed". Just in case. :(

In any case, the logo will either be the letters USB wearing a cape, or the S in USB will be inside a yellow pentagon with a red outline. You have been warned.

RE: SuperSpeed USB?
By kensiko on 11/18/2008 7:45:05 PM , Rating: 2
Not only the average consumers, but technicians too!!

The technician where I work thought that Full speed was the USB2.0. I was the one to let him know it was not!

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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