Netflix to Finally Phase Out HD DVD
November 14, 2008 1:42 PM
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Netflix consumers will have one month before the rental service stops renting HD DVDs
Online movie rental company Netflix sent an e-mail to its subscribers informing them they would no longer be able to rent HD DVDs.
"Effective December 15, 2008, we will no longer carry HD DVDs," a message to subscribers said. "At that time, we will automatically replace any HD DVD titles in your queue with standard DVDs when available. You don't have to do anything."
"Last February, we announced that since most of the major movie studios had decided to release their high-definition movies exclusively in Blu-ray, we were going exclusively Blu-ray as well and would be phasing out our HD DVDs."
Since Sony-backed Blu-ray won the format war and HD DVDs are no longer being released by movie studios, this decision isn't shocking. Netflix will stop selling used DVDs by the end of the month, and it's unsure what will happen to the company's HD DVD catalog -- Netflix never sold high-def content.
The company will now shift support back to DVDs, Blu-ray and streaming services, with a strong emphasis on Blu-ray and streaming services. The company recently announced several partnerships in which consumers will be able to stream TV episodes and movies directly into the living room using a set-top box or certain Blu-ray players.
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11/14/2008 4:22:14 PM
The death of the only thing that supports 1080P and full uncompressed 7.1 sound? Yea, that sounds likely. A format that has been out two years fails to take complete share overnight and everyone thinks it is the death of it. DVD took 8 years to finally overtake VHS and it had no competing format or a recession to deal with. Some people, just wow.
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