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World of Warcraft reaches milestone in the lead up to the release of Wrath of the Lich King expansion

In a press release Blizzard Entertainment, Inc. announced today that the subscribership for World of Warcraft has exceeded 11 million players worldwide. This milestone was reached as Wrath of the Lich King, World of Warcraft's second expansion, nears its worldwide launch date of November 13.

Mike Morhaime, CEO and cofounder of Blizzard Entertainment commented on World of Warcraft reaching the milestone stating, "It's been very rewarding to see gamers around the world continue to show such strong support for World of Warcraft.” He also said, “We remain fully committed to responding to that enthusiasm with a high-quality, constantly evolving game experience.”

World of Warcraft debuted in North America on November 23, 2004, and has become the most popular MMORPG around the world. According to the press release World of Warcraft was the bestselling PC game of 2005 and 2006 worldwide, and finished behind only World of Warcraft: The Burning Crusade, the first expansion pack for the game, in 2007. In addition to being the bestselling PC game of 2007 in both North America and Europe, The Burning Crusade holds the record for fastest-selling PC game of all time, with nearly 2.4 million copies sold in its first 24 hours of availability and approximately 3.5 million in its first month.

World of Warcraft was recently launched in Russia and Latin America, and is currently available in eight languages. In addition to North America and Europe, the game is played in mainland China, Korea, Australia, New Zealand, Singapore, Thailand, Malaysia, Chile, Argentina, and the regions of Taiwan, Hong Kong, and Macau.



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RE: 11 M? right
By rcc on 10/29/2008 10:51:39 AM , Rating: 3
Blizzard has always said that their numbers are active subscribers. If so, you have to wonder how many copies were sold.


RE: 11 M? right
By SavagePotato on 10/29/2008 11:07:22 AM , Rating: 2
I would wager to say their numbers are still somehow very creative or just flat out false.

Companies always dramatize the number of subscribers. Like Second Life with it's player base of two million people. which is actually more like 50k actively played, probably two thirds of which are multiple camping alts for the actual active players.


RE: 11 M? right
By rdeegvainl on 10/29/2008 11:33:41 AM , Rating: 2
World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees' territories are defined along the same rules.


RE: 11 M? right
By Murloc on 10/29/08, Rating: -1
RE: 11 M? right
By kamel5547 on 10/29/2008 6:05:20 PM , Rating: 2
*Shrug* I gave my account (and cd's) to my sister, so it may be less than 1 copy sold per subscriber. (seeing how you can download a free demo trail it may well be fewer copies 'sold' at this point).


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