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Microsoft is looking to follow up on Intel's iPhone dis with a few choice comments of its own

The iPhone is hard to escape.  Love it or hate it, the little device has invaded pop culture in a big way.  While most people might not know the ins and outs of the tech industry and its latest products, they know the iPhone -- it has reached household name status. 

At a recent developers forum, Intel employees publically insulted the iPhone, saying, "Any sort of application that requires any horse power at all and the iPhone struggles."

While Intel was quick to clarify that its comments were purely criticism of competitor ARM who makes the iPhone's CPU, the comments had already achieved a degree of notoriety.  Now Microsoft is fanning the iPhone flames of animosity with its own comments.

Robbie Bach, Microsoft's Chief Officer of the crucial $8B USD
Entertainment & Devices Division which includes the Xbox 360 business and the Windows Mobile phone business, was asked about his reaction to Apple's wildly successful quarter in which it saw the sale of 6.9 million iPhones.  These sales had surpassed analyst expectations by a couple million units, despite the fact that the analysts are typically very bullish when it comes to Apple sales.

Mr. Bach, without much prodding, proceeded to follow Intel's example and toss a bit more sand in Apple's eyes.  He said, "Apple had a big launch of a new product, and they launched at scale in a lot of new countries with a lot of new [wireless] operators. This quarter, RIM is having its big launch, and at some point we’ll have our big launch. We’ll have to see where things normalize," referring to the new RIM Blackberry Bold, set to launch November 4 (which does not feature a Windows OS).

He continued, "Does AT&T like having iPhone on its network? Sure. But they want to have balance in that ecosystem, where there’s three or four big partners. That’s why we’re so attractive to them—because we work with Samsung, Sony-Ericsson, LG, HTC, Motorola. Don’t get me wrong, the iPhone is a cool device. But it’s not about choice."

The comments by Bach are lighting up the blog community who already holds strong opinions on the iPhone's value.  However, more than anything they hark back to the classic playground-esque feud that Microsoft and Apple have carried out over the years, one that is mirrored in their commercials.  Microsoft has always argued that its products are great because they provide choices, while Apple's products are weak because they offer no choice.  Apple argues the opposite -- its products are exclusive so the quality and design is higher, while Microsoft is a messy conglomeration.

In the end, despite Bach's criticism, it's hard to argue the iPhone's success from a pure financial perspective.  However, that will likely do little to satisfy either Microsoft or Apple, which are always looking to get a one up on each other.

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RE: Microsoft not watching Apple
By robinthakur on 10/29/2008 6:36:22 AM , Rating: 2
I think that alot of people seem to have a strange view of the iPhone don't own one and haven't used one properly for a period of time. The features of the iPhone on paper are unremarkable, but I say once again that its the way they are integrated with the OS and used which makes it completely different and leaves the rest standing. Alot of the time companies use features as pure selling points which you use once then never touch again. Or do you think the other phone companies are racing to copy Apple on a whim? The new Blackberry Storm's menu's look like a monochromatic version of the iPhone's. As one example, the iPhone makes selling points like Google maps and the AGPS really useful, responsively touch controlled and removes all the worry that it won't work correctly like on my previous phones. It also allows apps to integrate the location data, and what you are seeing is something which Google touted at length a while ago where you can see location relevent data e.g. shops, taxi co's restaurants etc. The touch screen itself is another differentiator, its completely different to most other touch screens i've used before on Wimo phones as its very responsive and precise, something which does not apply to all such screens and the front is made of glass which feels better than squishy plastic over LCD.

I'm sure your RAZR was top of the line (in looks only) maybe 4 years ago, but now things have moved on. I know the US is slow for mobile technology but come on...! My wevbpages load much faster than 20 secs over 3G or Wifi so I don't know why it says that. The internet browser on the iPhone is superior to everything i've used so far and is properly standards compliant. I also miss flash though :(

When the music and apps store the iPhone locks you into are the best ones out there, you won't hear too many people complaining. Whilst I do love the light sabre app, you're right, its a 20 secs then bored jobby. Most of the Apps I've tried or bought have been really genuinely useful ones though, I've got 4 pages of them!

re: complication of typing in email you type in someone's number every time you send a txt or do you maybe use an address book?? I think the only annoying thing to me personally is the inability to add people to already running SMS conversations and inability to forward messages, which are quite frankly ludicrous. For everything else, its hands down the best I've used.

"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller

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