Print 55 comment(s) - last by winterspan.. on Oct 24 at 8:33 PM

Intel's Shane Wall rails ARM as a blight on smartphones

Intel has never been shy about slamming its main competitors in the various markets that it has a presence. Intel talks itself up as it talks down rival AMD in the computer CPU environment and rival mobile CPU maker ARM gets much the same treatment.

Intel is picking on what it calls the slow iPhone, but is fast to point out that the slowness isn’t Apple's fault. This caveat is no doubt to placate Apple and its iPhone business, which Intel undoubtedly covets. According to Intel's Shane Wall, the problem with the iPhone is its processor which is based on ARM technology.

Wall said, "Any sort of application that requires any horse power at all and the iPhone struggles." Wall maintains that Apple did a good job tackling the mobile Internet and achieved massive buzz for its iPhone thanks to Jobs' deity-like ability to sell products.

The iPhone wasn't alone in being panned by Wall who believes that the ARM processor is blight on smartphones in general. Wall said, "The smartphone of today is not very smart. The problem they have today is they use ARM."

Wall continued to rail on ARM claiming that if you want to run the "full" internet, you are going to need to run an Intel-architecture processor. Ironically, Intel used to make an entire line of ARM-based processors that it sold to Marvell in 2006.

The writing between the lines here is that a "real" internet experience will only be available on devices running CPU's like the Intel Atom or the Moorestown architecture. Many who have used an iPhone can say the internet experience on the iPhone stands head and shoulders above the competition – that is unless you need to use Flash.

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RE: Sour Grapes
By TomZ on 10/22/2008 12:24:46 PM , Rating: 1
Selling their ARM line and developing Atom and its successors was absolutely not a mistake. Atom provides much higher performance than ARM and at a similar price point.

RE: Sour Grapes
By dubldwn on 10/22/2008 12:38:54 PM , Rating: 2
Yeah, but you can’t put the current atom in a cell phone. Maybe Moorestown will work and they’re trying to set the stage for them being the go to company for the next gen cells.

RE: Sour Grapes
By foolsgambit11 on 10/22/2008 3:46:18 PM , Rating: 2
It's going to take a combination of a fantastic x86 platform and incredibly well-written OS/software to make it possible for Intel CPUs to get into MIDs. Then, sadly, people will start porting desktop applications full of bloat to their smartphones, and wondering why they don't get the performance they are expecting.

Moving to x86 may allow cross-compatibility, but it will be painfully buggy cross-compatibility, especially when it comes to programs which rely heavily on recent extensions to the ISA which won't be supported by mobile x86 parts - resulting in major performance hits.

Of course, those programs which are feasibly ported to MIDs will be programmed and have versions compiled with their instruction sets and capabilities in mind. But for a large number of programs, people will just copy the program over to their phones and expect it to work perfectly.

We're in for some growing pains.

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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