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Apple posts historic earnings for Q4 fiscal 2008

The stock market is taking a pummeling and many computer makers are feeling the pinch. Dell has been unable to hit its projected earnings due to a soft market while HP maintains it can meet quarterly projections. Apple has kept mum on the state of the economy and has turned significant profit growth for its latest quarter.

Yesterday, Apple reported its financials for Q4 fiscal 2008 that ended on September 27. Apple posted revenue of $7.9 billion and a net quarterly profit of $1.14 billion or $1.26 per diluted share. Comparing those numbers to the same period in 2007 when Apple reported revenue of $6.22 billion and a profit of $904 million for the quarter shows significant growth.

Apple's gross margin for Q4 2008 was 34.7%, up from 33.6% in 2007. After removing cost of goods for iPhone and Apple TV over the products economic lives, adjusted sales for the quarter are $11.68 billion and adjusted income is $2.44 billion.

Apple says that it shipped 2,611,000 Mac computers during the quarter for a 21% growth in shipments over 2007. Cupertino says that it sold 11,052,000 iPods during Q4, which is an 8% growth compared to 2007. IPhone sales over Q4 are 6,892,000 compared to 1,119,000 in Q4 2007. That is a massive growth that can be attributed to the increased desirability of the iPhone 3G over the original iPhone.

Apple is now ahead of Smartphone maker RIM in units sold. Steve Jobs said in a statement, "Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone—we sold more phones than RIM. We don’t yet know how this economic downturn will affect Apple. But we’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt.”

DailyTech reported in late September that Apple held 20% of the PC market in America. Apple says that 41% of its sales for Q4 came from international sales.



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RE: An Unapologetic Microsoft Fan
By Mitch101 on 10/23/2008 10:16:09 AM , Rating: 4
News to you web2dot0

Vista works great. Works great for me and works great for a bunch of people I work with.

Quite frankly a lot of us using Vista daily without issue wonder why your Mac campaigns still harp on Vista has problems but apparently the Marketing people at Apple really have nothing else to work with. Should those of us just sit by why you continue to bad mouth an OS that works quite fine for us? That was true up until SP1. Sure it had its issues but its more solid than XP for me now and I prefer it to XP. If I need a legacy item I open up the Free download Vitual PC and fire up XP. Thats really only my scanner which was Free when I bought XP. Quite Old now I should really upgrade and get an all in one.

Someone above explained more in their message than MAC has in their entire year long ad campaign. I know more about a Mac from that message than their year long commercials. To me thats not effective advertising but I am ok with Apple taking the majority of people who have problems turning on thier PC because thats the market the Apple ad is targeting not the competent computer people.

I will say that I think the Mac is decent but I personally hardly feel it can hold a candle to Windows Vista much less with Windows XP. The iPhone which I called the iPod below I think is Apples best commercial yet. It shows you something interesting and beneficial. To continue a whiny ad campaign that Vista has problems still is moronic. What will the Ad campaigns be when Windows 7 comes along? Same moronic banter?

A lot of people I know like the Mac hardware and have since installed Windows on their machines. How many people have done this that aren't taken into consideration but considered Mac users now despite running Windows on thier Mac hardware? Heck there were a lot of early adopters who got Vista machines and installed XP. Most I know have come back to Vista since SP1 arrived.

Plenty of Free found on Microsoft's website.

Apple needs to offer the geniuses because there is a learning curve to go from PC to Mac. Thats just a good idea for them to sell Mac.

I get it you like your Mac. I love my PC. Vista and XP are excellent. I dont need a Mac person telling us were stupid or our OS is stupid especially when it works perfectly fine.

I choose Windows and I like it get over it.


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997














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