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Apple posts historic earnings for Q4 fiscal 2008

The stock market is taking a pummeling and many computer makers are feeling the pinch. Dell has been unable to hit its projected earnings due to a soft market while HP maintains it can meet quarterly projections. Apple has kept mum on the state of the economy and has turned significant profit growth for its latest quarter.

Yesterday, Apple reported its financials for Q4 fiscal 2008 that ended on September 27. Apple posted revenue of $7.9 billion and a net quarterly profit of $1.14 billion or $1.26 per diluted share. Comparing those numbers to the same period in 2007 when Apple reported revenue of $6.22 billion and a profit of $904 million for the quarter shows significant growth.

Apple's gross margin for Q4 2008 was 34.7%, up from 33.6% in 2007. After removing cost of goods for iPhone and Apple TV over the products economic lives, adjusted sales for the quarter are $11.68 billion and adjusted income is $2.44 billion.

Apple says that it shipped 2,611,000 Mac computers during the quarter for a 21% growth in shipments over 2007. Cupertino says that it sold 11,052,000 iPods during Q4, which is an 8% growth compared to 2007. IPhone sales over Q4 are 6,892,000 compared to 1,119,000 in Q4 2007. That is a massive growth that can be attributed to the increased desirability of the iPhone 3G over the original iPhone.

Apple is now ahead of Smartphone maker RIM in units sold. Steve Jobs said in a statement, "Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone—we sold more phones than RIM. We don’t yet know how this economic downturn will affect Apple. But we’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt.”

DailyTech reported in late September that Apple held 20% of the PC market in America. Apple says that 41% of its sales for Q4 came from international sales.



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RE: An Unapologetic Microsoft Fan
By KnightCG on 10/22/2008 5:02:29 PM , Rating: 2
quote:
Macs always had an issue selling due to price point compared to equal PC hardware. Now that the image of excess is no longer in fashion, Apple will have issues justifying the price differential in ALL of their product line.


Macs have always cost more, and it doesn't seem to be causing them issues. People who are looking to buy Macs aren't looking to save money, they want the mac and they're willing to pay for it. Dropping the price of Vista won't likely stop those folks. It might, however, lure XP users who have been wary of switching to Vista to perhaps give it a shot. But I'm not sure it would be worth the loss of revenue.

And you might tick off all the folks who just recently had to pay a lot more for Vista. When Apple suddenly dropped the price of the first iPhone, they ended up having to give out vouchers/coupons of some sort to placate those who paid full price just days earlier.

Despite the regularly heated debates on DT and the entertaining PR battle, Apple is still relatively small compared to MS. I don't think MS is really worried about large business losses to Apple, just annoyed at the image war, and possibly a little defensive about the perceived Vista shortcomings.


“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs














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