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Apple posts historic earnings for Q4 fiscal 2008

The stock market is taking a pummeling and many computer makers are feeling the pinch. Dell has been unable to hit its projected earnings due to a soft market while HP maintains it can meet quarterly projections. Apple has kept mum on the state of the economy and has turned significant profit growth for its latest quarter.

Yesterday, Apple reported its financials for Q4 fiscal 2008 that ended on September 27. Apple posted revenue of $7.9 billion and a net quarterly profit of $1.14 billion or $1.26 per diluted share. Comparing those numbers to the same period in 2007 when Apple reported revenue of $6.22 billion and a profit of $904 million for the quarter shows significant growth.

Apple's gross margin for Q4 2008 was 34.7%, up from 33.6% in 2007. After removing cost of goods for iPhone and Apple TV over the products economic lives, adjusted sales for the quarter are $11.68 billion and adjusted income is $2.44 billion.

Apple says that it shipped 2,611,000 Mac computers during the quarter for a 21% growth in shipments over 2007. Cupertino says that it sold 11,052,000 iPods during Q4, which is an 8% growth compared to 2007. IPhone sales over Q4 are 6,892,000 compared to 1,119,000 in Q4 2007. That is a massive growth that can be attributed to the increased desirability of the iPhone 3G over the original iPhone.

Apple is now ahead of Smartphone maker RIM in units sold. Steve Jobs said in a statement, "Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone—we sold more phones than RIM. We don’t yet know how this economic downturn will affect Apple. But we’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt.”

DailyTech reported in late September that Apple held 20% of the PC market in America. Apple says that 41% of its sales for Q4 came from international sales.

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RE: An Unapologetic Microsoft Fan
By nitrous9200 on 10/22/2008 4:01:31 PM , Rating: 2
Well, here goes!
Windows Media Player is just as easy to figure out as iTunes without being so bloated and only supporting a few players through proprietary methods, and has enough features to be a good media manager including live library updating which iTunes doesn't have. (I'm not saying WMP is grat but it performs the same task) I would never waste my money on such a proprietary music player or phone.
And while you may have all these photo and video apps (which us "PC" users have had for a while), we're not forced to using one specific service like MobileMe. You obviously don't know about Windows Live either, which has web-based and desktop-based apps that do the same things as your MobileMe for free. I also use a CMS for my website because I can edit my website anywhere, even completely redesign it and add extra plug-in functionality. Can't do that with a desktop based editor. Time Machine, i.e. Backup. How about skipping past the nifty space-interface and just letting me right click on a file and choose a previous version? Pretty simple. An installation wizard is SO difficult and lengthy, yes, but I don't see how having to download a DMG, mounting it as a drive and dragging the icon from one place to another is so intuitive (Apple's favorite word to describe their products) either. I couldn't figure it out at first, partly because it's so impersonal unlike a wizard. And finally to UAC, it prompts you when you are going to make a system level change, simple as that. Going into the device manager is a system task, so I'm not sure why you chose that example. Whatever, I'm not trying to change anyone's opinion, I'm just saying what I think.

RE: An Unapologetic Microsoft Fan
By ebakke on 10/22/2008 4:33:43 PM , Rating: 2
Windows Media Player is just as easy to figure out as iTunes without being so bloated and only supporting a few players through proprietary methods


RE: An Unapologetic Microsoft Fan
By michael2k on 10/22/2008 6:53:01 PM , Rating: 2
I'll take a single point of yours:

Why should the system change when you launch device manager? You aren't prompted when you enable/disable a device, but you are when you launch device manager. Isn't that kind of backwards? Heck, in researching backup, the backup wizard requires UAC approval!

And you don't address my points on simplicity: I only use iTunes as an example, I never claimed WMP wasn't similarly intuitive.

I have PCs, and you fail to point to a similar photo app that is as intuitive as iPhoto. I use Picassa, and while nice, isn't nearly AS nice. And you mention a CMS; which CMS can you buy for under $16? (Assuming iPhoto is $16, iWeb is $16, GarageBand is $16, iMovie is $16, and iDVD is $16)? Or alternatively, under $40 if you want to argue Picassa is equivalent to iPhoto and iMovie is equivalent to Windows Movie Maker?

How about my points on automatic backup? Vista File Backup is at best daily while at worst monthly... Mac OS X backup is BETTER because it occurs HOURLY for the past 24 hours, daily for the past month, and weekly for anything older... How is that not by definition better than anything Vista has?

As for install:
Windows -> Download compressed installer, extract installer, execute installer, step through wizard, close wizard
OS X -> Download DMG, OS asks your permission to mount DMG, copy file to computer

I mean, how is that NOT intuitive? The DMG normally has instructions right in the folder saying, "Please copy this application to your computer --->" with arrow included!

So my point still stands: UAC shows up way too often, and worse, doesn't when you actually do change the system via restore or driver install, backup on the Mac is actually better, applications are simpler or better for consumer oriented tasks, and I haven't even mentioned the benefits of Expose, Dashboard, and Spaces over Flip3D and SideBar.

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad

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