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Apple posts historic earnings for Q4 fiscal 2008

The stock market is taking a pummeling and many computer makers are feeling the pinch. Dell has been unable to hit its projected earnings due to a soft market while HP maintains it can meet quarterly projections. Apple has kept mum on the state of the economy and has turned significant profit growth for its latest quarter.

Yesterday, Apple reported its financials for Q4 fiscal 2008 that ended on September 27. Apple posted revenue of $7.9 billion and a net quarterly profit of $1.14 billion or $1.26 per diluted share. Comparing those numbers to the same period in 2007 when Apple reported revenue of $6.22 billion and a profit of $904 million for the quarter shows significant growth.

Apple's gross margin for Q4 2008 was 34.7%, up from 33.6% in 2007. After removing cost of goods for iPhone and Apple TV over the products economic lives, adjusted sales for the quarter are $11.68 billion and adjusted income is $2.44 billion.

Apple says that it shipped 2,611,000 Mac computers during the quarter for a 21% growth in shipments over 2007. Cupertino says that it sold 11,052,000 iPods during Q4, which is an 8% growth compared to 2007. IPhone sales over Q4 are 6,892,000 compared to 1,119,000 in Q4 2007. That is a massive growth that can be attributed to the increased desirability of the iPhone 3G over the original iPhone.

Apple is now ahead of Smartphone maker RIM in units sold. Steve Jobs said in a statement, "Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone—we sold more phones than RIM. We don’t yet know how this economic downturn will affect Apple. But we’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt.”

DailyTech reported in late September that Apple held 20% of the PC market in America. Apple says that 41% of its sales for Q4 came from international sales.



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RE: An Unapologetic Microsoft Fan
By michael2k on 10/22/2008 1:13:00 PM , Rating: 0
Huh? You must be watching different commercials then.

There was a commercial about UAC; Vista has UAC, which is annoying, while the Mac does not.

Then there was the commercial about how Vista has higher hardware requirements; OS X happily runs on a 933MHz G4 (or even lower as it was running on a 500MHz G4 as well).

Or how about the commercial where Apple advertises the MagSafe power connector?

The iLife software ads? Apple's iLife arguably is better than the stock stuff found with most PCs.

Or the boxing ad where Apple claims that OS X is "simpler and more intuitive". Or put more bluntly, dumbed down for the average user without access to IT support!

Or the ad where Vista is confusing because there are 6 versions where Mac only has a single version?

Or the existence of Mac geniuses to assist Mac owners? That is another advantage of owning a Mac over a PC...

So some of the commercials rub you the wrong way; that doesn't mean they are (all) wrong nor that they don't showcase how a Mac is better than a PC... plenty of switchers indicate they "get" the ads even if you don't.

Anyway, you are essentially arguing that PCs are better at playing games... and how will the casual end user that is watching these ads even CARE about the applications you want to mention?

Because the casual end user being targetted by Apple/MS? Office, FireFox, Safari, iLife, iTunes, etc.

And don't forget the Apple ad "Touche" in which all Macs can also run Windows and all PC software as well...


RE: An Unapologetic Microsoft Fan
By Mitch101 on 10/22/2008 2:11:21 PM , Rating: 2
All I have seen is the Apple logo and a power chord god forbid if they showed the desktop once in the commercial.

Anyone boasting about UAC hasnt used their computer more than a week to get past that but I guess you prefer not to know what applications are talking to?

Never saw a commercial with the Specs of an apple Os.

Never seen commercial of iLife in any Apple commercial or a demonstrations of it.

Never Demonstrated in a commercial how OSX is simpler and more intuitive. That is judgmental.

Ive been using Vista for a while its hardly confusing from previous windows versions unless you don't have any common sense.

Mac Geniuses are where in my neck of the woods? Oh about 45 minutes south of me while I have plenty of neighbors who would be decent at PC support if I needed it.

What is reality is Mac people want to Justify their high priced purchase and feel the need to tell PC people how dumb they are for buying a PC and not following them to buy a Mac. Its like Justifying a $2.00 Starbucks coffee actually tastes better than a $1.00 McDonalds coffee because it costs more, has a prettier paper cup, and someone says so without actually proving its actual taste.

I don't contest that Mac isn't good I actually find its decent but It is most certainly no where near superior to Windows to brag as if it is.

The reality is Apple smugness can dish it out but when the Windows crews start asking what makes you special the answer of because we say so isn't holding water any more. Just like people are finding out that McDonalds brews a better cup of coffee.

Wake me when Apple actually shows you the OS and what in reality actually makes it better than a PC. They don't show you the OS because Apples commercials are about Smugness or the feeling of superiority not about the OS actual ability to which there is no advantage.

And Thank god Apple hardware runs Windows I would hate to purchase something twice the price that didn't run any real software.


RE: An Unapologetic Microsoft Fan
By michael2k on 10/22/2008 2:50:34 PM , Rating: 1
Oh, so we just have different definitions of "show" then.

You want essentially a Mac Genius to be on the commercial to "show" you how to use a Mac.

I want the commercial to tell me what is better, and I can decide for myself when I try it out if it is better.


RE: An Unapologetic Microsoft Fan
By Mitch101 on 10/22/2008 6:15:31 PM , Rating: 2
I will say I like the iPod commercial. It shows you how easy it is to use the iPod to download something. That is effective and makes me interested.

On the Windows side all they do is whine like a Biatch about Vista. That doesn't gain my interest in Apple because I use Vista daily and quite frankly its much better than XP and I don't have those issues neither does anyone I know have problems with Vista since SP1. It makes me think the people at Apple must be clueless morons if they cant figure out Vista and are having so much trouble. If you want me to look at an Apple peak my interest with something cool. Tell us something you can do on a MAC that cant be done on a PC just as easily?

Apple its just another point and click OS with hardware that costs twice as much that doesn't have all that much software for it.

Ubuntu is pretty too and its Free probably has as many applications for it that Apple has and they are Free.


RE: An Unapologetic Microsoft Fan
By web2dot0 on 10/23/2008 5:37:49 AM , Rating: 1
News to you Mitch101,

The world doesn't resolve around you. Apple can choose the demo whatever they want in a commercial (BTW, they have about 30sec to impress you).

Mac Geniuses are a complete hit. Pure genius. Where do you get a 30mins to 1hour person to person tutorial on how to operate a computer and its software for FREE. I guess free support is a huge no no huh?!?!
I'm sorry that you live 45mins away from the store. News to you Mitch! Good luck finding a Certified Microsoft Store that offer the same service (for free). It would be a long drive for yea.

One person's garbage is another person's gold mine. You may think it's overpriced, but the market doesn't think so. You may want to drive a WRX STI, but doesn't mean BMW M3 folks are bunch of idiots. Each to its own. They are building products that people are willing to shell out $$$ for, is that a crime?!?!

There's already a long debate in how OSX is better than Vista/XP blah blah blah. It's not different than talking about Democrats and Republicans. Either you like it or you don't.
20% of the US PC market seems to think so.

It's no different than Linux vs PC talk. You can grab a linux dude and they'll say Vista/XP is a piece of shit. Actually, I've been working with PC/OSX/Linux for many years, so I'm on all sides. :->

My experience has shown that each platform has it's own pro/cons. That's why I love software like VMWARE unity. Best of both worlds. At the end of the day, I want command prompt like Linux, UI like OSX, and compatibility like XP/Vista. What's wrong with using all three!

Now, MAC's are really smart, they want you to run it as their base platform, so you are tied to them. Windows and Linux ... not so smart. they're just software that you can interchange if something new/better comes along ... which will happen.


RE: An Unapologetic Microsoft Fan
By Mitch101 on 10/23/2008 10:16:09 AM , Rating: 4
News to you web2dot0

Vista works great. Works great for me and works great for a bunch of people I work with.

Quite frankly a lot of us using Vista daily without issue wonder why your Mac campaigns still harp on Vista has problems but apparently the Marketing people at Apple really have nothing else to work with. Should those of us just sit by why you continue to bad mouth an OS that works quite fine for us? That was true up until SP1. Sure it had its issues but its more solid than XP for me now and I prefer it to XP. If I need a legacy item I open up the Free download Vitual PC and fire up XP. Thats really only my scanner which was Free when I bought XP. Quite Old now I should really upgrade and get an all in one.

Someone above explained more in their message than MAC has in their entire year long ad campaign. I know more about a Mac from that message than their year long commercials. To me thats not effective advertising but I am ok with Apple taking the majority of people who have problems turning on thier PC because thats the market the Apple ad is targeting not the competent computer people.

I will say that I think the Mac is decent but I personally hardly feel it can hold a candle to Windows Vista much less with Windows XP. The iPhone which I called the iPod below I think is Apples best commercial yet. It shows you something interesting and beneficial. To continue a whiny ad campaign that Vista has problems still is moronic. What will the Ad campaigns be when Windows 7 comes along? Same moronic banter?

A lot of people I know like the Mac hardware and have since installed Windows on their machines. How many people have done this that aren't taken into consideration but considered Mac users now despite running Windows on thier Mac hardware? Heck there were a lot of early adopters who got Vista machines and installed XP. Most I know have come back to Vista since SP1 arrived.

Plenty of Free found on Microsoft's website.

Apple needs to offer the geniuses because there is a learning curve to go from PC to Mac. Thats just a good idea for them to sell Mac.

I get it you like your Mac. I love my PC. Vista and XP are excellent. I dont need a Mac person telling us were stupid or our OS is stupid especially when it works perfectly fine.

I choose Windows and I like it get over it.


RE: An Unapologetic Microsoft Fan
By soydios on 10/22/2008 9:19:29 PM , Rating: 3
A line-by-line response:

1.) I like Vista's UAC. I want to be asked permission before my computer does anything drastic.

2.) Vista and OSX 10.5 have more or less the same system requirements, such as 1GB of RAM being the minimum for most users.

3.) MagSafe is a genuinely brilliant innovation by Apple's hardware engineers. I applaud them for it and can't wait for the patents to expire so I can get one on a ThinkPad.

4.) Microsoft can't include applications to compete with iLife because they'd be sued six ways to Sunday for it. Antitrust, for good or ill.

5.) Yes, Mac OS just tends to work. It's a more tame environment than Windows: only having to support a limited hardware base must be nice.

6.) Yeah, the 10+ Vista versions are annoying.

7.) "Mac geniuses to assist Mac owners." As if there aren't ten times more PC users and experts out there.


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