Print 68 comment(s) - last by wordsworm.. on Oct 24 at 9:34 AM

Apple posts historic earnings for Q4 fiscal 2008

The stock market is taking a pummeling and many computer makers are feeling the pinch. Dell has been unable to hit its projected earnings due to a soft market while HP maintains it can meet quarterly projections. Apple has kept mum on the state of the economy and has turned significant profit growth for its latest quarter.

Yesterday, Apple reported its financials for Q4 fiscal 2008 that ended on September 27. Apple posted revenue of $7.9 billion and a net quarterly profit of $1.14 billion or $1.26 per diluted share. Comparing those numbers to the same period in 2007 when Apple reported revenue of $6.22 billion and a profit of $904 million for the quarter shows significant growth.

Apple's gross margin for Q4 2008 was 34.7%, up from 33.6% in 2007. After removing cost of goods for iPhone and Apple TV over the products economic lives, adjusted sales for the quarter are $11.68 billion and adjusted income is $2.44 billion.

Apple says that it shipped 2,611,000 Mac computers during the quarter for a 21% growth in shipments over 2007. Cupertino says that it sold 11,052,000 iPods during Q4, which is an 8% growth compared to 2007. IPhone sales over Q4 are 6,892,000 compared to 1,119,000 in Q4 2007. That is a massive growth that can be attributed to the increased desirability of the iPhone 3G over the original iPhone.

Apple is now ahead of Smartphone maker RIM in units sold. Steve Jobs said in a statement, "Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone—we sold more phones than RIM. We don’t yet know how this economic downturn will affect Apple. But we’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt.”

DailyTech reported in late September that Apple held 20% of the PC market in America. Apple says that 41% of its sales for Q4 came from international sales.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Shows that negative sells
By alpensiedler on 10/22/2008 10:15:12 AM , Rating: 2
Has anyone seen the latest anti vista ads? Where they insinuate that microsoft is wasting money on advertising when it should be spending money to fix what is fundamentally wrong with vista. The sick thing is there may be people who DO think that there IS something wrong with vista that needs fixing, like some crazy bug that makes it unusable. I'm not saying it's flawless but these ads make it seems like it is irreconcilably flawed.

RE: Shows that negative sells
By homernoy on 10/22/2008 10:20:28 AM , Rating: 2
Shows you how negative ads can be extremely successful. I mean Apple is the poster child of how well they can work.

RE: Shows that negative sells
By Spivonious on 10/22/2008 10:25:00 AM , Rating: 2
Too bad this theory won't help with the election; both major candidates have tons of negative ads.

RE: Shows that negative sells
By TomZ on 10/22/2008 10:31:39 AM , Rating: 1
Agreed - and it proves that people can be easily be motivated by FUD. Apple is clearly the master of FUD these days. Funny that more people don't call them out on that.

RE: Shows that negative sells
By biggsjm on 10/22/08, Rating: 0
RE: Shows that negative sells
By on 10/22/2008 2:07:11 PM , Rating: 2
Have you lost your mind? Mac vs PC is Obama vs McCain? What a stupid analogy to deride Macs and Obama as all style with little substance. I don't want to get into a political debate, but if you use OSX for a while you will at least understand what people like about it.

RE: Shows that negative sells
By TomZ on 10/22/2008 2:32:16 PM , Rating: 1
The analogy is not that far off, IMO. Obama has a lot of charisma but very little political experience - style, but no substance.

RE: Shows that negative sells
By on 10/22/2008 3:47:40 PM , Rating: 2
Certainly Harvard Law School isn't substantive compared to 5th from the bottom in the Naval Academy. I think the country could use a smart president in the vein of Clinton (Rhodes scholar) rather than Bush (? monkey grin)

Anyway, back on topic, OS X is far more than style. It has substance in that things work in predictable ways all the time. You can guess how something will work. The programs on OSX also follow similar design patterns. But you can never see that if you don't open your eyes and have a look.

RE: Shows that negative sells
By Pirks on 10/22/2008 3:57:01 PM , Rating: 2
The programs on OSX also follow similar design patterns
That's an obvious lie. A saw OS X software that's as incoherent and badly designed as any Windows crapware. By saying that all OS X software is consistent and adheres to the same strict set of rules is akin to painiting "I WANNA LICK STEVE JOBS" on your back. Looks stupid you know :)

RE: Shows that negative sells
By KnightCG on 10/22/2008 5:29:48 PM , Rating: 2
Anyone who has some experience with one of the military Academies knows that 5th from the bottom of a US Naval Academy class is on par with any Ivy League degree. The Academy is harder to get into and certainly harder to finish than Columbia, Sen Obama's undergrad (see Princeton Review if you have any doubts). But if you really think prestige of education predicts performance, take a look at our current Yale graduate. Besides, I think McCain got his masters, heck PhD, in human studies from '67 to '73.

Also back on topic, I think MS has always tried to predict user needs as well, just never with as much success. Who hasn't done battle with MS Word auto-format when it thought it knew what you wanted? OSX and other Apple software shoot for the same thing, I think they just have more success in the accuracy of their predictions.

RE: Shows that negative sells
By kelmon on 10/24/2008 2:39:03 AM , Rating: 2
To be honest, given the rubbish that you read about why a Mac is a bad choice, the FUD very much swings both ways. You only need to look at the nonsense that Brad Brooks was spouting to CNet just over a week ago to see a good example of FUD coming the other way. This isn't to say that Apple's FUD is justified, but simply that there's a lot of it going around from all parties.

"Folks that want porn can buy an Android phone." -- Steve Jobs

Copyright 2015 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki