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Intel says it will work hard to get the business back

Yesterday, Apple refreshed its MacBook line of notebook computers. As was widely rumored, Apple announced a new graphics provider to replace the Intel integrated graphics that was used on the previous MacBook.

NVIDIA replaced Intel as the graphics supplier with the NVIDIA GeForce 9400M sporting 256MB of RAM shared with main system memory. Steve Jobs himself says that the new NVIDIA GPUs deliver five times the graphics power that the notoriously underpowered Intel X3100 integrated graphics system in previous generation MacBooks could muster.

Despite Intel being replaced in the MacBook by NVIDIA graphics, Intel maintains that it's not out of the Apple fold altogether. CNET News quotes an Intel spokesperson saying, "Intel continues to have a strong relationship with Apple. Graphics is a competitive market and we compete for all new business. Intel's technology is integrated throughout Apple's product line but we didn't win this particular design."

Intel may have been replaced by NVIDIA for graphics, but Intel still provides the processors for MacBook systems. Apple has picked the 45nm SSF Penryn processor for the MacBook Air to replace the 65nm SFF Merom used previously. The new processors will boost performance in part by adding cache memory. The 45nm Penryn CPUs have 3MB or 6MB of cache.

Among the new systems introduced yesterday was a new aluminum clad MacBook. In addition to getting the new NVIDIA GPU, the notebook also received a storage bump to 120GB and a Mini DisplayPort connector. The old MacBook is still being offered at a price reduced to $999. Apple has also provided more details on its Brick manufacturing process.



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By djc208 on 10/16/2008 9:33:55 AM , Rating: 3
I think it's more the Lexus thing. They are no more the end-all and be-all of Autodom than Mac is to the computer industry. In fact while they are very good, they are usually benchmarked against, and often second or third to, BMW and Mercedes.

Besides the argument is moot. A Lexus has better everything than the base vehicles it is derived from. More powerful engines, upscale interior, more advanced electronics, more refined suspension, more advanced transmission, etc.

These laptops are at best like bying the base car with options, and paying sticker price.

You get the same CPUs, GPUs, HDD, and even screens that you can get elsewhere. Only difference is you get the MAC OS instead of Windows in a unique package (for a laptop), or to continue the comparison you paid extra to get a custom steering wheel and the brushed aluminum pedals with your body kit.


By djc208 on 10/17/2008 1:26:10 PM , Rating: 2
Not blind, they just don't justify the unending worship you heap upon them. Apple goes on about all these little things because otherwise people might realize they're way over-paying for a rather middle-of-the-road laptop.

Besides, how much different can it be on size and weight, it has the same components as many other laptops, there's only so many ways to package them without reducing functionality (which is usually the case with Apple).

I'm all for buying quality and performance (I own a $400 pen for goodness sake), but it has to justify it's price. Apple is making a $700 laptop with $200 worth of options and adding a $500 logo on the front.

If it makes you happy buy it, it's only money, but don't act like we're all backwards because we aren't drinking the same cool-aid.


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser














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