Print 57 comment(s) - last by Pirks.. on Oct 17 at 4:23 PM

Intel says it will work hard to get the business back

Yesterday, Apple refreshed its MacBook line of notebook computers. As was widely rumored, Apple announced a new graphics provider to replace the Intel integrated graphics that was used on the previous MacBook.

NVIDIA replaced Intel as the graphics supplier with the NVIDIA GeForce 9400M sporting 256MB of RAM shared with main system memory. Steve Jobs himself says that the new NVIDIA GPUs deliver five times the graphics power that the notoriously underpowered Intel X3100 integrated graphics system in previous generation MacBooks could muster.

Despite Intel being replaced in the MacBook by NVIDIA graphics, Intel maintains that it's not out of the Apple fold altogether. CNET News quotes an Intel spokesperson saying, "Intel continues to have a strong relationship with Apple. Graphics is a competitive market and we compete for all new business. Intel's technology is integrated throughout Apple's product line but we didn't win this particular design."

Intel may have been replaced by NVIDIA for graphics, but Intel still provides the processors for MacBook systems. Apple has picked the 45nm SSF Penryn processor for the MacBook Air to replace the 65nm SFF Merom used previously. The new processors will boost performance in part by adding cache memory. The 45nm Penryn CPUs have 3MB or 6MB of cache.

Among the new systems introduced yesterday was a new aluminum clad MacBook. In addition to getting the new NVIDIA GPU, the notebook also received a storage bump to 120GB and a Mini DisplayPort connector. The old MacBook is still being offered at a price reduced to $999. Apple has also provided more details on its Brick manufacturing process.

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By Pirks on 10/15/2008 2:42:04 PM , Rating: 3
All marketing departments are staffed by professional liars, in any company, hence this is rather weak argument.

By anotherdude on 10/15/2008 3:14:20 PM , Rating: 2
sorry but Apple is doing way too much of this and getting away with it way too often, why? because it is the darling of the valley-centric, cali representen tech press. And if you can't see that then you are blind!

They can do it all they want to and we can call them on it all we want to also, it's just time they got outed more often.

By othercents on 10/15/2008 5:56:45 PM , Rating: 2
Apple is not doing anymore gray area advertising than any other company. It is just that you are focused on them and can quickly point out every error. Most advertisement on TV is advertisement of omission which is why you have the small line of text at the end of the ad to let every know the truth.

Case in point is where both Verizon and AT&T Wireless can have advertising touting that they have the most coverage. Verizon has the most in the US and AT&T has the most world wide.


By erikejw on 10/16/2008 8:17:07 PM , Rating: 2
"Apple has also provided more details on its Brick manufacturing process."

I don't know what the firmware to iPhone that produces iBricks have anything to do with this new McBook, maybe he means they will produce the same kind of firmware for McBooks and produce larger iBricks and make even more money ;)

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