Print 57 comment(s) - last by Pirks.. on Oct 17 at 4:23 PM

Intel says it will work hard to get the business back

Yesterday, Apple refreshed its MacBook line of notebook computers. As was widely rumored, Apple announced a new graphics provider to replace the Intel integrated graphics that was used on the previous MacBook.

NVIDIA replaced Intel as the graphics supplier with the NVIDIA GeForce 9400M sporting 256MB of RAM shared with main system memory. Steve Jobs himself says that the new NVIDIA GPUs deliver five times the graphics power that the notoriously underpowered Intel X3100 integrated graphics system in previous generation MacBooks could muster.

Despite Intel being replaced in the MacBook by NVIDIA graphics, Intel maintains that it's not out of the Apple fold altogether. CNET News quotes an Intel spokesperson saying, "Intel continues to have a strong relationship with Apple. Graphics is a competitive market and we compete for all new business. Intel's technology is integrated throughout Apple's product line but we didn't win this particular design."

Intel may have been replaced by NVIDIA for graphics, but Intel still provides the processors for MacBook systems. Apple has picked the 45nm SSF Penryn processor for the MacBook Air to replace the 65nm SFF Merom used previously. The new processors will boost performance in part by adding cache memory. The 45nm Penryn CPUs have 3MB or 6MB of cache.

Among the new systems introduced yesterday was a new aluminum clad MacBook. In addition to getting the new NVIDIA GPU, the notebook also received a storage bump to 120GB and a Mini DisplayPort connector. The old MacBook is still being offered at a price reduced to $999. Apple has also provided more details on its Brick manufacturing process.

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By Brandon Hill on 10/15/2008 11:50:20 AM , Rating: 0
Yeah, but Apple is using two chips to do what Lenovo is doing with three.

By GoodBytes on 10/15/2008 11:52:21 AM , Rating: 5
Mac OSX doesn't allow this... it is like windows XP, where the drivers are too close to the OS, meaning if one crashes your computer freezes. Vista can restart the drivers, or in the case above change video card.

By CU on 10/15/2008 12:20:12 PM , Rating: 5
Ssshhh, don't tell apple users that Vista can do something better than OSX it will disrupt Job's Reality Distortion Field.

By anotherdude on 10/15/2008 12:50:20 PM , Rating: 3
I wish somebody had stood up at the iCult meeting yesterday and told jobs he ain't got no 18% market share. That would have raised his blood pressure. Yea, he had "US" in parenthesis and mumbled something about "retail" but it sounds like all you really saw and heard was 18%!

Mac share is 3.6%, 8.1% US, and yes it is growing but enough with the propaganda already. These guys are master manipulators and still are perceived as 'cool', what's up with that?

By bohhad on 10/15/2008 2:07:59 PM , Rating: 4
if they are liars, yes

By Pirks on 10/15/2008 2:42:04 PM , Rating: 3
All marketing departments are staffed by professional liars, in any company, hence this is rather weak argument.

By anotherdude on 10/15/2008 3:14:20 PM , Rating: 2
sorry but Apple is doing way too much of this and getting away with it way too often, why? because it is the darling of the valley-centric, cali representen tech press. And if you can't see that then you are blind!

They can do it all they want to and we can call them on it all we want to also, it's just time they got outed more often.

By othercents on 10/15/2008 5:56:45 PM , Rating: 2
Apple is not doing anymore gray area advertising than any other company. It is just that you are focused on them and can quickly point out every error. Most advertisement on TV is advertisement of omission which is why you have the small line of text at the end of the ad to let every know the truth.

Case in point is where both Verizon and AT&T Wireless can have advertising touting that they have the most coverage. Verizon has the most in the US and AT&T has the most world wide.


By erikejw on 10/16/2008 8:17:07 PM , Rating: 2
"Apple has also provided more details on its Brick manufacturing process."

I don't know what the firmware to iPhone that produces iBricks have anything to do with this new McBook, maybe he means they will produce the same kind of firmware for McBooks and produce larger iBricks and make even more money ;)

By ImSpartacus on 10/15/2008 3:03:21 PM , Rating: 4
Oh for god's sake, not again pirks, please.

By djc208 on 10/16/2008 9:33:55 AM , Rating: 3
I think it's more the Lexus thing. They are no more the end-all and be-all of Autodom than Mac is to the computer industry. In fact while they are very good, they are usually benchmarked against, and often second or third to, BMW and Mercedes.

Besides the argument is moot. A Lexus has better everything than the base vehicles it is derived from. More powerful engines, upscale interior, more advanced electronics, more refined suspension, more advanced transmission, etc.

These laptops are at best like bying the base car with options, and paying sticker price.

You get the same CPUs, GPUs, HDD, and even screens that you can get elsewhere. Only difference is you get the MAC OS instead of Windows in a unique package (for a laptop), or to continue the comparison you paid extra to get a custom steering wheel and the brushed aluminum pedals with your body kit.

By djc208 on 10/17/2008 1:26:10 PM , Rating: 2
Not blind, they just don't justify the unending worship you heap upon them. Apple goes on about all these little things because otherwise people might realize they're way over-paying for a rather middle-of-the-road laptop.

Besides, how much different can it be on size and weight, it has the same components as many other laptops, there's only so many ways to package them without reducing functionality (which is usually the case with Apple).

I'm all for buying quality and performance (I own a $400 pen for goodness sake), but it has to justify it's price. Apple is making a $700 laptop with $200 worth of options and adding a $500 logo on the front.

If it makes you happy buy it, it's only money, but don't act like we're all backwards because we aren't drinking the same cool-aid.

By SavagePotato on 10/16/2008 9:37:15 AM , Rating: 2
Read: never ending rants about mac products while using it as an excuse to gush about lexus. Who one can only imagine must be his own personal god the way he talks about it.

Everyone gets your position pirks, you want to point out your genetic superiority because you use a mac while driving a lexus.

I for one suggest you use more apple products while driving your lexus, like the iphone, maybe you will accidentally get in a head on collision with a bus. One can hope.

By Pirks on 10/16/2008 11:36:33 AM , Rating: 1
I don't own Lexus and I don't own a Mac either. I'm here just to get an opportunity to make a few jokes about dumb idiots like you.

By murphyslabrat on 10/16/2008 6:26:44 PM , Rating: 2
I'm here just to get an opportunity to make a few jokes about dumb idiots like you.

That attitude, my friend, is why you only need a single-wide bed.

By Pirks on 10/16/2008 7:31:40 PM , Rating: 1
Your stupidity is forgivable, after all how could you know that my wife prefers king size beds :) Try harder next time, moron.

By SavagePotato on 10/17/2008 11:50:30 AM , Rating: 2
I guess that would make you a self admitted troll. Since you extol the virtues Ad nauseum of two products you do not even own, for no obvious reason beyond trolling.

Kind of ironic considering how you trash everyone that doesn't drive a lexus and use a mac even though you supposedly have neither.

Who is the real dumb idiot captain redundant.

By Pirks on 10/17/2008 4:19:26 PM , Rating: 1
You hiss and spit on Apple products you don't own, for no obvious reason beyond trolling. What's your problem with Apple, man? Did Jobs rape your in your childhood or something?

By overzealot on 10/15/2008 12:50:15 PM , Rating: 2
Really? I thought it would be more linux style.
Never had a vid-crash on my hackintosh, probably because I hardly ever use it.

By psychobriggsy on 10/15/2008 1:56:07 PM , Rating: 2
Well it doesn't require a reboot, just a log-in/out, but it is a problem at the moment that Apple will have to spend some time fixing, as this method is way too clunky right now. I can't see people starting up, getting things ready, and then remembering they forgot to change to the decent GPU... hassle++

Where's the Hybrid SLI though? Surely that would be the better option here?

By Flunk on 10/15/2008 1:58:28 PM , Rating: 2
Hybrid SLI is taking advantage of Vista video driver features. It would take some work on the OS X side to implement it on their OS. Although it would be nice if they did.

By Magnus Dredd on 10/15/2008 2:34:09 PM , Rating: 2
I do know enough about the current driver model to know that CPU vs. Video Rendering is switchable on the fly...

OpenGL rendering is also switchable on the fly:

I'm pretty sure that the OpenGL renderer supports SMP on CPUs. I don't know that it supports SMP on Video cards (which is basically what SLI is) or scaling across multiple types of hardware at the same time and I'm pretty sure it doesn't. Mixing CPU and GPU rendering would be hard. Scaling across multiple GPUs when you've already basically figured the logic out with CPUs, not as hard.

I'd wonder if there are cases where Hybrid SLI is slower (easpecially in CPU intensive games/tasks) because of memory contention.

Also in a laptop you'd have to plan on dealing with the extra heat of both video cards (more airflow, larger case), as well as the battery life would go down quite a bit.

By Magnus Dredd on 10/15/2008 2:16:57 PM , Rating: 2
Actually this shows that you don't understand OSX's driver model.

OSX is a microkernel based OS. You can completely hang the GUI and (just like Linux/*nix) SSH in and restart it, if you know how. I would assume that generally unlike Linux in cases where the graphics driver is not loaded as a module, that it's possible to do this for a crashed video driver without rebooting or logging out unless the card itself has locked up.

From what I know of OSX's driver model, there's no reason that switching graphics hardware has to require logging out. It's probably that they were in a hurry.

They'll probably get something better working in the next major release and bill it as a feature!!!

By ioannis on 10/16/2008 8:02:02 AM , Rating: 2
OS X's kernel is a hybrid mix of monolithic and microkernel. Thus you get the performance of a monolithic approach and the modularity of a microkernel when needed. You can have drivers in user space, which means if they crash the system is not affected. In the case of the new MBP, the fact that a 'reboot' is not require means that the video drivers are re-loadable.

What is missing is support for Hybrid SLI on the drivers to allow switch or use the two chips together. What they probably do now is switch drivers, or reload the driver with different settings. Lame of course. It is a well known fact that new features appear on Windows drivers long before they find their way to OS X or Linux. Priorities...

By ioannis on 10/16/2008 1:07:22 PM , Rating: 2
unfortunately, it seems I was wrong about the Hybrid SLI. According to NVIDIA, Hybird SLI is not supported by the new MBP setup:

By ckent14 on 10/15/2008 1:03:57 PM , Rating: 4
Sure, to most of us that understand the innards of computers, implementing 2 chips that do the job of 3 is great. But to everyday users, would you want to log out and log back in every time you want to switch video cards? The spirit of this kind of implementation is to do it on the fly so the user wouldn't have to do anything to make it work...isn't that what Apple is about?

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

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