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Intel says it will work hard to get the business back

Yesterday, Apple refreshed its MacBook line of notebook computers. As was widely rumored, Apple announced a new graphics provider to replace the Intel integrated graphics that was used on the previous MacBook.

NVIDIA replaced Intel as the graphics supplier with the NVIDIA GeForce 9400M sporting 256MB of RAM shared with main system memory. Steve Jobs himself says that the new NVIDIA GPUs deliver five times the graphics power that the notoriously underpowered Intel X3100 integrated graphics system in previous generation MacBooks could muster.

Despite Intel being replaced in the MacBook by NVIDIA graphics, Intel maintains that it's not out of the Apple fold altogether. CNET News quotes an Intel spokesperson saying, "Intel continues to have a strong relationship with Apple. Graphics is a competitive market and we compete for all new business. Intel's technology is integrated throughout Apple's product line but we didn't win this particular design."

Intel may have been replaced by NVIDIA for graphics, but Intel still provides the processors for MacBook systems. Apple has picked the 45nm SSF Penryn processor for the MacBook Air to replace the 65nm SFF Merom used previously. The new processors will boost performance in part by adding cache memory. The 45nm Penryn CPUs have 3MB or 6MB of cache.

Among the new systems introduced yesterday was a new aluminum clad MacBook. In addition to getting the new NVIDIA GPU, the notebook also received a storage bump to 120GB and a Mini DisplayPort connector. The old MacBook is still being offered at a price reduced to $999. Apple has also provided more details on its Brick manufacturing process.

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RE: If only. . . .
By Brandon Hill on 10/15/2008 11:40:14 AM , Rating: 5
You know it's bad when Apple would rather risk another product recall or faulty chips over Intel which is usually known for stable platforms albeit paired with subpar graphics.

RE: If only. . . .
By dcalfine on 10/15/2008 11:45:36 AM , Rating: 2
Apple has been planning to do the graphics integration for a while. Mac OS X 10.6 "Snow Leopard" will feature GPGPU-like stuff and it would really suck if Apple released an OS that forced all Macs released in the past twelve months and earlier into obsolescence.

RE: If only. . . .
By UNCjigga on 10/15/2008 11:56:40 AM , Rating: 2
Thank you for finally stating the obvious reason for this transition. So far very few people have ventured that Apple's decision has more to do with GPGPU, OS X 10.6 and PhotoShop CS4 than anything else. And I hardly expect the 9400m to be confined to Apple's MacBook/MBP lines only. I'd bet that the next iMac will come with that chipset as well.

RE: If only. . . .
By Doormat on 10/15/2008 12:03:58 PM , Rating: 2
Rumors indicated new iMacs are set for next month, so it shouldn't be too long.

RE: If only. . . .
By quiksilvr on 10/15/2008 12:17:49 PM , Rating: 3
That is the least of their concerns.
1) They still haven't tried to fix the horrible pricing scheme throughout their notebook/desktop/iPod lineup.
2) They are still continually ripping off customers by having a base model and a "premium" model, forcing consumers to pay the extra dough when all they wanted was a processor upgrade, not a HDD upgrade.
3) They have yet to pay any attention to the underdogs (Mac Mini and Macbook 17) and too much attention on products that don't deserve it (Macbook Air...seriously either make it cheaper than the Macbook 13 or JUST STOP MAKING IT)

If this was at around year 2000 then I would say that Apple is making a transition and eventually they'll charge their products for a premium, but at a justifiable premium that will make people switch. I'm still waiting...

RE: If only. . . .
By web2dot0 on 10/15/2008 1:31:59 PM , Rating: 2
1) You keep saying the pricing scheme sucks, but the sales numbers aren't saying that. Perhaps you don't like the prices, but they are sold to the general public, not specifically to you. They command 17% of all PC sales, and 30% of all PC revenue. Pretty good from where they started off.

2) That's the beauty of their scheme! :-> Not a big fan of it, but that's part of business. They are here to make money. Don't like it ... don't upgrade. I wouldn't call it "ripping" customers off. They are limiting your upgrade choices to maximize their profit margins. Isn't what all business do anyways?

3) The "underdogs" are not getting attention because most people MAC users are not in that market segment! Mac Mini currently doesn't really make alot of money for Apple. They exists simply to get people onboard a MAC. It's just a way of migrating PC users to MACs. 17" MAC are too expense for most people's taste, but they need it to keep the premium brand image.

You are still waiting ... great ... keep waiting because no one cares. The market says otherwise. They are not waiting. Again, no one cares about you alone.

Apple is making all the right moves. They listened to their customers. Their MacBook line is going to be a hit. Better battery line, faster GPU, nice case, MBP quality at MacBook pricing. I say it's the "perfect storm". Especially in this tough economic climate.

I like their 24" LED monitor integration. plug your notebook right into the monitor and charges itself. No more looking for power cables. Noble ideal, but the price seems a bit steep for a 24" monitor. But hey, it isn't marketed it to mass base, so ....

RE: If only. . . .
By bohhad on 10/15/2008 2:02:55 PM , Rating: 2
apple does not command 17% of the pc market, they hold 17% of the retail pc market, EXCLUDING mail order sites like Dell, and only including CONSUMER sales, so no sales to businesses are counted. the 17% figure comes from a subset of a subset of sales data.

that said, i do feel apple is doing well and making progress

RE: If only. . . .
By anotherdude on 10/15/2008 3:28:26 PM , Rating: 2
according to IDC they have a whopping 3.6% of the PC market in Q2. Of course the PC market includes the whole world, and indeed Dell and HP and the other big guys are collecting pounds and euros and other spendable paper from all over, as well as dollars - something Apple would rather you not notice is sitting there outside the RDF.

Having said that they are coming and the trend looks good for them - so MS and the OEMs need to come up with some better stuf.

RE: If only. . . .
By anotherdude on 10/15/2008 3:31:18 PM , Rating: 2
1) You keep saying the pricing scheme sucks, but the sales numbers aren't saying that. Perhaps you don't like the prices, but they are sold to the general public, not specifically to you. They command 17% of all PC sales, and 30% of all PC revenue. Pretty good from where they started off

You see! The RDF is working. 17% my a$$. How's that flavor aid tasting?

RE: If only. . . .
By quiksilvr on 10/15/2008 3:31:26 PM , Rating: 2
I agree that the 24" monitor is awesome but that's all I agree on. You think that I'm alone on this philosophy? Granted they are selling Macs but at a really slow rate. I guess they are doing things this way to avoid a major shift from PC to Mac in a short period of time; they wouldn't be able to cope with it both in the hardware sense and the software sense (the tiny bugs amongst 30 million is heard very different when that number shoots up to 300 million).

And by paying attention to the underdog, I mean boosting the specs and making the price more realistic. The pricing scheme lacks complete logic. If making these laptops with one piece of aluminum cuts down the amount of aluminum used AND is faster AND is easier AND is economical...WHY ARE THE PRICES THE SAME? Why wasn't the $1299 laptop $999 with an option to upgrade the processor? It would have rocked the PC market and was exactly what HP and Dell were fearing. But now that this idiotic pricing is in place, they are breathing easy.

And me still waiting is something that Apple DOES care about because its the main reason why so many people are still with PC: the ends don't justify the means. I expect them to be more expensive due to the quality, but not to the extent when I can get same spec laptops for hundreds of dollars less. Hell, even SONY'S laptops are more affordable.

I don't believe that Apple was listening to consumers. We've wanted an aluminum Macbook 13 and a better GPU for YEARS and LED screens for nearly 2 years. Apple has reached the point when they are no longer leading the PC industry; they're catching up. The only innovative thing they've done was the track pad and the PC casing and nothing else. Their onboard webcam is STILL not 1.3MP, there's no fingerprint reader and NO BD ROM (which is actually affordable to add to PCs now). I guess they're saving that for next year...

RE: If only. . . .
By hiscross on 10/16/2008 9:54:19 PM , Rating: 2
I don't very seriously that Apple sell a MBP at $500 totally loaded you would buy it. Matter of fact I'm feel pretty sure you can pay for happy meal or even a dollar meal. I don't really care. But I do care when you and so many other posters on this site are always attaching people who buy and use Apple products. It shows you lack of class and you low character. Apple, like Dell, IBM, H-P, etc are in business to sell products. Capitalism maybe taking a hit right now, but it better than socialism (which BTW America will vote into office in Nov 4). I am writing this to set you straight or make you a better person. I am writing this to tell you there are people in this country that find you and your kind offensive and useless. Go ahead fame me because will prove I am right.

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