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Sen. Obama is reaching out to a younger voting audience by purchasing ad space in your favorite video games

Many gamers are still slowly adjusting to in-game advertising being placed in video games, but a new type of advertiser has shown up on the scene:  politicians.

Most candidates trying to get elected normally rent out ad space on TV and over the radio, but Sen. Barack Obama has become the first presidential candidate to use video games leading up to the 2008 presidential election.

Leading up to the November election, eighteen video games will feature Obama ads, in an attempt for Obama to reach out to a younger voting audience, and remind voters that "early voting has begun."  As a reminder, each ad also shows a link to, an Obama-sponsored web site.

Burnout Paradise gamers, for example, could see an Obama billboard as they speed down city streets.

After images began circulating on the Internet, many gamers believed the images were faked and this was some type of hoax.  The ads will only appear in the Microsoft Xbox 360 version of the video game, and Sony PlayStation 3 owners will not see the ads.

Electronic Arts confirmed the Obama ads yesterday, and said the Obama campaign purchased the advertising space.  The company was quick to point out that any credible political candidate can purchase ad space, and it's not an attempt to promote a certain candidate.

"Like most television, radio and print outlets, we accept advertising from credible political candidates.  Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams."

Nine EA games have Obama ads.  EA declined to say how much the ad space cost the Obama campaign, though confirmed the ads will be available through Xbox Live video games until Nov. 3.

EA approached Republican presidential candidate John McCain about purchasing ad space in the video game as well, but Sen. McCain's representatives declined.

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RE: Darn new-fangled technology
By Reclaimer77 on 10/16/2008 5:18:49 PM , Rating: 1
Mick it wasn't a joke, give it up. You know exactly what you were doing.

9 out of 10 of your articles MAJORLY lean to the left. Usually with a strong envirowacko bias and Liberal political slant. You are not fooling anybody with this.

You only make yourself look worse when you backpedal. You took a cheapshot at McCain, now be man enough to admit it. Besides I hate to break this to you, but you're not funny.

You people can drag a veteran through the mud, but we're bigots and racists for pointing out facts.

RE: Darn new-fangled technology
By omnicronx on 10/18/2008 12:27:37 AM , Rating: 1
You people can drag a veteran through the mud, but we're bigots and racists for pointing out facts.
What does being a War hero have to do with being president? Please tell me? The man is 70 years old and would be the oldest president if elected, using the fact that McCain is old and as such probably out of touch is not dragging him through the mudd, it is merely stating what you would call 'the facts'.

And it's not like the Mrs Alaska up there was not making stupid comments like 'I HAVE MORE EXPERIENCE THAN OBAMA', even though 10 years of that was being a trustee for a town of 5 thousand, but the again, she did have all that experience with Putin whats his face... that and attempting to get your neighbor fired ;)

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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