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Sen. Obama is reaching out to a younger voting audience by purchasing ad space in your favorite video games

Many gamers are still slowly adjusting to in-game advertising being placed in video games, but a new type of advertiser has shown up on the scene:  politicians.

Most candidates trying to get elected normally rent out ad space on TV and over the radio, but Sen. Barack Obama has become the first presidential candidate to use video games leading up to the 2008 presidential election.

Leading up to the November election, eighteen video games will feature Obama ads, in an attempt for Obama to reach out to a younger voting audience, and remind voters that "early voting has begun."  As a reminder, each ad also shows a link to Voteforchange.com, an Obama-sponsored web site.

Burnout Paradise gamers, for example, could see an Obama billboard as they speed down city streets.

After images began circulating on the Internet, many gamers believed the images were faked and this was some type of hoax.  The ads will only appear in the Microsoft Xbox 360 version of the video game, and Sony PlayStation 3 owners will not see the ads.

Electronic Arts confirmed the Obama ads yesterday, and said the Obama campaign purchased the advertising space.  The company was quick to point out that any credible political candidate can purchase ad space, and it's not an attempt to promote a certain candidate.

"Like most television, radio and print outlets, we accept advertising from credible political candidates.  Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams."

Nine EA games have Obama ads.  EA declined to say how much the ad space cost the Obama campaign, though confirmed the ads will be available through Xbox Live video games until Nov. 3.

EA approached Republican presidential candidate John McCain about purchasing ad space in the video game as well, but Sen. McCain's representatives declined.



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RE: Darn new-fangled technology
By Denigrate on 10/15/2008 5:51:43 PM , Rating: 2
quote:
I never heard that comment before. I made the joke up on my own joke based on the fact that McCain is getting pretty up there in years. Happy? I'd make the same sort of joke about Zell Miller.


That smacks of outright fabrication.


RE: Darn new-fangled technology
By kondor999 on 10/16/2008 11:15:31 AM , Rating: 2
I never heard anything about Obama saying McCain didn't use a computer. And I understood the joke in its context as poking fun at older people - who do, in general, have a rather limited appreciation of videogaming.

Not everyone is a political junkie, hanging on every word uttered by the candidates. I find it totally believeable the guy was just making a good-natured joke about old farts.

I was in the College Republicans, but this sort of knee-jerk "Liberal media bias" outcry is just reactionary nonsense. It just makes us (conservatives) look bad when you do it.

You know, it used to be the screeching, strident Liberals who had no sense of humor.


RE: Darn new-fangled technology
By Reclaimer77 on 10/16/08, Rating: 0
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer














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