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Sen. Obama is reaching out to a younger voting audience by purchasing ad space in your favorite video games

Many gamers are still slowly adjusting to in-game advertising being placed in video games, but a new type of advertiser has shown up on the scene:  politicians.

Most candidates trying to get elected normally rent out ad space on TV and over the radio, but Sen. Barack Obama has become the first presidential candidate to use video games leading up to the 2008 presidential election.

Leading up to the November election, eighteen video games will feature Obama ads, in an attempt for Obama to reach out to a younger voting audience, and remind voters that "early voting has begun."  As a reminder, each ad also shows a link to Voteforchange.com, an Obama-sponsored web site.

Burnout Paradise gamers, for example, could see an Obama billboard as they speed down city streets.

After images began circulating on the Internet, many gamers believed the images were faked and this was some type of hoax.  The ads will only appear in the Microsoft Xbox 360 version of the video game, and Sony PlayStation 3 owners will not see the ads.

Electronic Arts confirmed the Obama ads yesterday, and said the Obama campaign purchased the advertising space.  The company was quick to point out that any credible political candidate can purchase ad space, and it's not an attempt to promote a certain candidate.

"Like most television, radio and print outlets, we accept advertising from credible political candidates.  Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams."

Nine EA games have Obama ads.  EA declined to say how much the ad space cost the Obama campaign, though confirmed the ads will be available through Xbox Live video games until Nov. 3.

EA approached Republican presidential candidate John McCain about purchasing ad space in the video game as well, but Sen. McCain's representatives declined.



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RE: Darn new-fangled technology
By cherrycoke on 10/15/2008 4:09:38 PM , Rating: 2
The problem is a lot of people that follow the news on the candidates have heard those comments about McCain "not knowing how" to use a computer. Obviously the Republicans are going to be upset, and Democrats want everyone to get a sense of humor. I'll agree with previous posts that if McCain said anything equivalent to this that the liberal media would have made a much bigger deal, ie. sensitivity training etc...

Jason your comments can be humorous at times (not always), even this wasn't that bad but I'm sure due to the passion involved with the people siding with either candidate, you will draw some "I'm offended" comments. Good luck to you.


RE: Darn new-fangled technology
By tastyratz on 10/15/2008 11:39:23 PM , Rating: 2
While were on the subject
obama is black
mccain is old
palins a chick
::ducks::

We need to cut the crap with all this political correctness BS. If someone is gonna cry because I didn't say "colored", "youthfully challenged", or "phallically challenged" then I say this: boo hoo.

If my kid is on a baseball team and gets a trophy even if he doesn't win I'm gonna be pissed.

Life's tough. If people spent less time being offended and crying they could concentrate on living their damn life and issues at hand.


"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher














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