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Sen. Obama is reaching out to a younger voting audience by purchasing ad space in your favorite video games

Many gamers are still slowly adjusting to in-game advertising being placed in video games, but a new type of advertiser has shown up on the scene:  politicians.

Most candidates trying to get elected normally rent out ad space on TV and over the radio, but Sen. Barack Obama has become the first presidential candidate to use video games leading up to the 2008 presidential election.

Leading up to the November election, eighteen video games will feature Obama ads, in an attempt for Obama to reach out to a younger voting audience, and remind voters that "early voting has begun."  As a reminder, each ad also shows a link to Voteforchange.com, an Obama-sponsored web site.

Burnout Paradise gamers, for example, could see an Obama billboard as they speed down city streets.

After images began circulating on the Internet, many gamers believed the images were faked and this was some type of hoax.  The ads will only appear in the Microsoft Xbox 360 version of the video game, and Sony PlayStation 3 owners will not see the ads.

Electronic Arts confirmed the Obama ads yesterday, and said the Obama campaign purchased the advertising space.  The company was quick to point out that any credible political candidate can purchase ad space, and it's not an attempt to promote a certain candidate.

"Like most television, radio and print outlets, we accept advertising from credible political candidates.  Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams."

Nine EA games have Obama ads.  EA declined to say how much the ad space cost the Obama campaign, though confirmed the ads will be available through Xbox Live video games until Nov. 3.

EA approached Republican presidential candidate John McCain about purchasing ad space in the video game as well, but Sen. McCain's representatives declined.



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RE: Darn new-fangled technology
By FITCamaro on 10/15/2008 1:15:49 PM , Rating: 1
Don't point out the truth.

We're only allowed to lie about and call out republicans. Try to do it to a Democrat and you're racist, a bigot, insensitive, etc.


RE: Darn new-fangled technology
By omnicronx on 10/18/2008 12:11:46 AM , Rating: 3
The Mans a war hero, nobody is debating this, but please stop using it as an excuse. Poking fun at Mccain being out of touch because the man is almost 70 has nothing to do with being republican or democrat or that he can not use his arms properly, it has to do with the fact the man is god damn 70 years old and Obama was making a point!

Mccain uses the same technique when he points out that Obama just does not have the experience, I really don't see how this is any different.

Personally I like Mccain, i just don't like his running mate. The mere thought of her getting into power if Mccain were to die scares the **** out of me. And please don't say it is that far fetched, Mccain will be the oldest president inaugurated if he wins. Not to mention the melanoma that he has already had.


RE: Darn new-fangled technology
By poohbear on 10/20/2008 10:13:22 AM , Rating: 2
We're only allowed to lie about and call out republicans. Try to do it to a Democrat and you're racist, a bigot, insensitive, etc.

yea like the way the media ignored bill clinton and monica lewinski right? they sure gave HIM a big break because he was a democart.

lol stop coming up w/ so many excuses for republicans. its time ur country moves on and elects another party after 8 years.


RE: Darn new-fangled technology
By sgw2n5 on 10/21/2008 4:21:24 PM , Rating: 2
Riiiight... except it isn't the truth.

McCain can fully extend his arms over his head (just do a quick GIS for his patented two thumbs up maneuver). The very notion that he couldn't use a computer due to war injuries is pure B.S., and you sir, have been had by the neo-con media. The fact of the matter is that he never bothered to learn how to use a computer because he is rich enough to hire surrogates to do for him whatever task he deems to be to difficult (sending emails).

All McCain's camp can do anymore is whine and cry, with plenty of manufactured outrage over inane comments.


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