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Sen. Obama is reaching out to a younger voting audience by purchasing ad space in your favorite video games

Many gamers are still slowly adjusting to in-game advertising being placed in video games, but a new type of advertiser has shown up on the scene:  politicians.

Most candidates trying to get elected normally rent out ad space on TV and over the radio, but Sen. Barack Obama has become the first presidential candidate to use video games leading up to the 2008 presidential election.

Leading up to the November election, eighteen video games will feature Obama ads, in an attempt for Obama to reach out to a younger voting audience, and remind voters that "early voting has begun."  As a reminder, each ad also shows a link to Voteforchange.com, an Obama-sponsored web site.

Burnout Paradise gamers, for example, could see an Obama billboard as they speed down city streets.

After images began circulating on the Internet, many gamers believed the images were faked and this was some type of hoax.  The ads will only appear in the Microsoft Xbox 360 version of the video game, and Sony PlayStation 3 owners will not see the ads.

Electronic Arts confirmed the Obama ads yesterday, and said the Obama campaign purchased the advertising space.  The company was quick to point out that any credible political candidate can purchase ad space, and it's not an attempt to promote a certain candidate.

"Like most television, radio and print outlets, we accept advertising from credible political candidates.  Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams."

Nine EA games have Obama ads.  EA declined to say how much the ad space cost the Obama campaign, though confirmed the ads will be available through Xbox Live video games until Nov. 3.

EA approached Republican presidential candidate John McCain about purchasing ad space in the video game as well, but Sen. McCain's representatives declined.



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Darn new-fangled technology
By JasonMick (blog) on 10/15/2008 11:28:16 AM , Rating: 3
quote:
EA approached Republican presidential candidate John McCain about purchasing ad space in the video game as well, but Sen. McCain's representatives declined.


When asked why he declined McCain stated that he wasn't sure what a video game was, but it "sounded like one of those new-fangled computer dodads". Further requests for comment were met with a "Don't try to get smart with ME, sonny."




RE: Darn new-fangled technology
By porkpie on 10/15/2008 1:09:58 PM , Rating: 4
McCain certainly knows what both video games and computers are. When Barack made fun of him for not using a computer, he failed to point out the reason why is McCain can't properly use his arms, due to him being tortured so severely while in the service of his country.

Had the shoe been on the other foot, the mainstream media would have been screaming for McCain to undergo "sensitivity training".


RE: Darn new-fangled technology
By FITCamaro on 10/15/2008 1:15:49 PM , Rating: 1
Don't point out the truth.

We're only allowed to lie about and call out republicans. Try to do it to a Democrat and you're racist, a bigot, insensitive, etc.


RE: Darn new-fangled technology
By omnicronx on 10/18/2008 12:11:46 AM , Rating: 3
The Mans a war hero, nobody is debating this, but please stop using it as an excuse. Poking fun at Mccain being out of touch because the man is almost 70 has nothing to do with being republican or democrat or that he can not use his arms properly, it has to do with the fact the man is god damn 70 years old and Obama was making a point!

Mccain uses the same technique when he points out that Obama just does not have the experience, I really don't see how this is any different.

Personally I like Mccain, i just don't like his running mate. The mere thought of her getting into power if Mccain were to die scares the **** out of me. And please don't say it is that far fetched, Mccain will be the oldest president inaugurated if he wins. Not to mention the melanoma that he has already had.


RE: Darn new-fangled technology
By poohbear on 10/20/2008 10:13:22 AM , Rating: 2
We're only allowed to lie about and call out republicans. Try to do it to a Democrat and you're racist, a bigot, insensitive, etc.

yea like the way the media ignored bill clinton and monica lewinski right? they sure gave HIM a big break because he was a democart.

lol stop coming up w/ so many excuses for republicans. its time ur country moves on and elects another party after 8 years.


RE: Darn new-fangled technology
By sgw2n5 on 10/21/2008 4:21:24 PM , Rating: 2
Riiiight... except it isn't the truth.

McCain can fully extend his arms over his head (just do a quick GIS for his patented two thumbs up maneuver). The very notion that he couldn't use a computer due to war injuries is pure B.S., and you sir, have been had by the neo-con media. The fact of the matter is that he never bothered to learn how to use a computer because he is rich enough to hire surrogates to do for him whatever task he deems to be to difficult (sending emails).

All McCain's camp can do anymore is whine and cry, with plenty of manufactured outrage over inane comments.


RE: Darn new-fangled technology
By JasonMick (blog) on 10/15/2008 1:42:53 PM , Rating: 3
Wow... apparently someone's a little touchy and uptight.

Its called a joke. Look it up. McCain can obviously use a computer. I wouldn't be offended if you made a joke about Obama. So get off your high horse.


RE: Darn new-fangled technology
By porkpie on 10/15/08, Rating: 0
RE: Darn new-fangled technology
By JasonMick (blog) on 10/15/2008 1:57:42 PM , Rating: 2
I never heard that comment before. I made the joke up on my own joke based on the fact that McCain is getting pretty up there in years. Happy? I'd make the same sort of joke about Zell Miller.

Your comment certainly sounded offended and obviously someone's delicate sensibilities got offended as I got voted down from like a 3 to a -1 almost instantly.

Both candidates and VP candidates have said some "pretty unpresidential" remarks about each other, and alternatively have been courteous at times. But if you can't handle a little humor that's too bad for you.


RE: Darn new-fangled technology
By cherrycoke on 10/15/2008 4:09:38 PM , Rating: 2
The problem is a lot of people that follow the news on the candidates have heard those comments about McCain "not knowing how" to use a computer. Obviously the Republicans are going to be upset, and Democrats want everyone to get a sense of humor. I'll agree with previous posts that if McCain said anything equivalent to this that the liberal media would have made a much bigger deal, ie. sensitivity training etc...

Jason your comments can be humorous at times (not always), even this wasn't that bad but I'm sure due to the passion involved with the people siding with either candidate, you will draw some "I'm offended" comments. Good luck to you.


RE: Darn new-fangled technology
By tastyratz on 10/15/2008 11:39:23 PM , Rating: 2
While were on the subject
obama is black
mccain is old
palins a chick
::ducks::

We need to cut the crap with all this political correctness BS. If someone is gonna cry because I didn't say "colored", "youthfully challenged", or "phallically challenged" then I say this: boo hoo.

If my kid is on a baseball team and gets a trophy even if he doesn't win I'm gonna be pissed.

Life's tough. If people spent less time being offended and crying they could concentrate on living their damn life and issues at hand.


RE: Darn new-fangled technology
By Denigrate on 10/15/2008 5:51:43 PM , Rating: 2
quote:
I never heard that comment before. I made the joke up on my own joke based on the fact that McCain is getting pretty up there in years. Happy? I'd make the same sort of joke about Zell Miller.


That smacks of outright fabrication.


RE: Darn new-fangled technology
By kondor999 on 10/16/2008 11:15:31 AM , Rating: 2
I never heard anything about Obama saying McCain didn't use a computer. And I understood the joke in its context as poking fun at older people - who do, in general, have a rather limited appreciation of videogaming.

Not everyone is a political junkie, hanging on every word uttered by the candidates. I find it totally believeable the guy was just making a good-natured joke about old farts.

I was in the College Republicans, but this sort of knee-jerk "Liberal media bias" outcry is just reactionary nonsense. It just makes us (conservatives) look bad when you do it.

You know, it used to be the screeching, strident Liberals who had no sense of humor.


RE: Darn new-fangled technology
By Reclaimer77 on 10/16/08, Rating: 0
RE: Darn new-fangled technology
By Reclaimer77 on 10/16/2008 5:18:49 PM , Rating: 1
Mick it wasn't a joke, give it up. You know exactly what you were doing.

9 out of 10 of your articles MAJORLY lean to the left. Usually with a strong envirowacko bias and Liberal political slant. You are not fooling anybody with this.

You only make yourself look worse when you backpedal. You took a cheapshot at McCain, now be man enough to admit it. Besides I hate to break this to you, but you're not funny.

You people can drag a veteran through the mud, but we're bigots and racists for pointing out facts.


RE: Darn new-fangled technology
By omnicronx on 10/18/2008 12:27:37 AM , Rating: 1
quote:
You people can drag a veteran through the mud, but we're bigots and racists for pointing out facts.
What does being a War hero have to do with being president? Please tell me? The man is 70 years old and would be the oldest president if elected, using the fact that McCain is old and as such probably out of touch is not dragging him through the mudd, it is merely stating what you would call 'the facts'.

And it's not like the Mrs Alaska up there was not making stupid comments like 'I HAVE MORE EXPERIENCE THAN OBAMA', even though 10 years of that was being a trustee for a town of 5 thousand, but the again, she did have all that experience with Putin whats his face... that and attempting to get your neighbor fired ;)


RE: Darn new-fangled technology
By omnicronx on 10/18/2008 12:16:07 AM , Rating: 2
How is that being incensitive, the Man is a war hero, but he is running for President, he put himself in the line of fire by doing so. If he is not in touch with the younger generation, then Obama has every right and with all due respect, the duty to point that out.

The Man is a celebrated war hero, but one thing has nothing to do with the other.


RE: Darn new-fangled technology
By AssBall on 10/15/2008 1:51:51 PM , Rating: 3
I hate everyone! I'm voting for Bob Barr.


RE: Darn new-fangled technology
By Xerio on 10/15/2008 2:27:46 PM , Rating: 2
I agree with Jason. He was just making a joke that was pretty funny.


RE: Darn new-fangled technology
By UppityMatt on 10/17/2008 12:42:24 PM , Rating: 2
Democrat!


RE: Darn new-fangled technology
By sgw2n5 on 10/21/2008 4:22:36 PM , Rating: 2
He can raise his arms over his head and uses a blackberry regularly.

I see you've been taken in by the neo-con manufactured outrage.


RE: Darn new-fangled technology
By Lotus SE on 10/15/2008 7:07:26 PM , Rating: 1
I thought it was funny! And not biased at all... Well, except for age bias, which is why it's funny in this case.

I'm sure that most people who would vote for McCain would have had their virtual driving privileges revoked by now anyways. ;) (Grey Dawn style)


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