Print 4 comment(s) - last by Chemical Chris.. on Oct 10 at 4:46 PM

EMI joins other record labels in attempt to offer content directly to consumers

Major record label EMI is set to launch a new online music web portal so it can sell music tracks and videos, along with provide a small amount of free material to consumers.  

The music portal may end up on, the company website that mainly provides company and artist news.  It could be possible to see non-EMI artists featured on the site.  

EMI understands it will not be able to directly compete with Apple iTunes, Amazon and others, and is said to be more concerned about collecting customer behavior data.  The record label is said to be interested in using a music discovery tool similar to Pandora and lastfm, which recommend music based on what a user already listened to.

EMI recently has become more involved in trying to make its content available on multiple platforms.  EMI is working with Nokia on the Comes with Music subscription service, and more recently said its music could be found on Spotify.  The record label also is a partner on MySpace Music, which Vivendi, Sony BMG and Warner Music are contributing tracks to.

Each major record studio now has at least one service catering directly to the consumers without a middleman.  The new service, expected to launch before Christmas, will offer EMI a unique way to market particular artists directly to the public.

EMI executives plan on testing different configurations to see which ones customers like the best.

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sounds like a dubious model
By fishbits on 10/9/2008 4:33:39 PM , Rating: 3
"It could be possible to see non-EMI artists featured on the site."
Even if so, they would be represented far below Rhapsody and iTunes. So when I want a song, I have to know that the artist is on EMI, or some other label, and go to that label's specific store? Or go to every label's store until it is found? Or browse around on a site like EMI's knowing I'm most likely to get only their artists?

Further, I'll need an account with each store, including password. Then, what are the odds I can just shop through the browser, click buy for the micro-transaction, and get a download link for the mp3? Or instead, will each have its proprietary interface and download manager/DRM implementation, filled with bloat, processes and widgets it wants to install and run?

Would seem the labels could get together and form their own superstore, but... I'm betting they already know they wouldn't do it as well as the existing stores, being unwilling to meaningfully cooperate with customers and partners. Willing to be proven wrong, but this reeks of pre-emptive failure.

If online sellers want more growth, start offering more artists/tracks from non-traditional overseas markets. Don't need yet another store with yet another mechanism to sell me a smaller subset of what's available through our current services.

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