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Ballmer speaks on Internet advertising, the economy, mobile phones and more

It's odd to hear the Microsoft juggernaut describe itself as the David to anyone's Goliath. Yet that is exactly what Microsoft CEO Steve Ballmer said to BBC News.

Ballmer was interviewed by BBC News and talked openly about Microsoft, the economy, and the firms search goals. Speaking on internet advertising Ballmer said, "Do I wish we'd started the investment in search a few years earlier? Yes. We may be the David up against Goliath but we're working on it."

According to Ballmer, the big concern for Microsoft is the lead that Google has built in the online advertising market. Microsoft still plans to challenge Google in the advertising and search arenas, even after the much ballyhooed and publicized failed talks of purchasing Yahoo.

Ballmer sounded more like the Microsoft most are used to when speaking about rival Smartphone operating systems. He stated, "You've got to remember Android is version one....and it looks like version one. They've got one handset maker, we've got 55. They're available through one operator, we've got 175."

Ballmer maintains that Microsoft will hold other mobile operating systems at bay and remarked that open-source is not the most attractive solution to phone manufacturers. The open source operating system Ballmer was referring to was Google's recently released Android OS.

Google has said that it went open source with its OS to allow phone makers and mobile carriers to change Android to their needs. Google is much more interested in opening new advertising mediums on Internet enabled mobile phones than charging phone makers for using Android.

When asked about the maligned Vista operating system Ballmer said, "With their Windows PCs people have what I would call a love/hate relationship. There are things they'd like us to do better but if you asked them if they loved what they're able to do with their PC, I think they'd say 'Yes'."

Ballmer says that Vista has been Microsoft's most popular operating system to date.

Speaking about the economy in the U.S., Ballmer stated, "I don't think there's any confusion in Washington that they need to make smart choices to help the US economy." Ballmer warned that the poor economy could impact technology spending.

Many of the largest computer makers including Dell have already announced that the slow economy led to the inability to meet Wall Street profit projections. HP still maintains that it will be able to hit projections for the quarter. Retail stalwart Best Buy was also unable to meet projections for the quarter. When the computer market that relies on Windows products for the vast majority of their computers sees slowing sales, it makes sense that Microsoft would see sales lag as well.

One could see slowing sales of Microsoft's Vista operating system on the back of slowing overall PC sales as a reason Microsoft recently relaxed the requirements for using Windows XP on netbook computers. The netbook segment is surging thanks to the lower average cost for a netbook compared to a traditional notebook. Many netbook computers run Windows XP and expanding the amount of systems that can use XP would be a benefit to Microsoft in a sluggish economy.

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RE: Search engine...
By PrinceGaz on 10/2/2008 8:50:32 PM , Rating: 2
It could be argued that MS abused their market dominance with the introduction of Windows when it came to how both WordPerfect and Lotus 123 fared. WP for Windows was held back by lack of access to Windows API leading to early stability issues (WP for Windows 5.1 was a nightmare, unlike WP for DOS 5.1 which was rock-solid). 123 never really made much of an impact on Windows, they betted on the wrong team (OS/2) and lost, which is a shame as at the time OS/2 was the superior operating-system.

I don't think transparent file-compression really mattered.

IE definitely did matter as it all but destroyed Netscape and other browsers.

DirectX or more accurately Direct3D was important as along with OpenGL, it helped replace the numerous proprietary APIs then in existence. It's worth noting that OpenGL is still more important than Direct3D as OpenGL is central to the entire professional design market. Direct3D may have won for most games, but OpenGL is where all the real work is done. It was good that they both came into dominance as the situation before could have killed PC gaming- where games had to support multiple incompatible graphics APIs like Rendition, PowerVR, Glide (sometimes more than one version), Virge, Rage, Number Nine, etc. Every GPU manufacturer having their own API was madness, and I for one am glad that 3dfx went bust so as to eliminate Glide.

Far from supplanting Glide and OpenGL, DirectX (Direct3D) led to the removal of Glide, but has allowed OpenGL to gain in strength to a dominant position outside of gaming.

MS won't throw the towel in, but they're so far behind Google in the online area that they have little hope of coming back short of a miracle.

MS's strength is still Windows and everything that runs on it, which means they have a vulnerable foundation. Windows won't be dominant forever, and once it starts to falter, everything else MS has built on top of it will collapse.

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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