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Ballmer says its a long-term plan for search

Microsoft pulls no punches in its ambition to be at the top of internet search .Currently, Microsoft is in third place, far behind floundering Yahoo and market leader Google. Despite the fact that Yahoo's stock price continues to plummet, the venerable firm is still ahead of Microsoft's search engine in market share.

Microsoft CEO Steve Ballmer has maintained that without the purchase of Yahoo, Microsoft could get to where it wants to be in the search market, it would simply take more time. Ballmer said in a speech, “It’s going to take us a while. We've got a lot to do."

CNET News reports that Ballmer believes that Microsoft has to fundamentally change the experience and economics of search and redefine the category. Ballmer believes that Microsoft has taken steps in that direction.

Ballmer was asked about Microsoft's rumored Red Dog competitor to Amazon's EC2 cloud computing platform. Ballmer was mum on the topic and declined to offer any advice on antitrust topics to Google and Yahoo during their bid for the unified advertising platform the companies are moving forward with.

During the question and answer portion of the speech, Ballmer was asked about the Seinfeld-Gates ads. Ballmer says, "It was a two-week campaign but man did it get people talking for more than two weeks."

Ballmer also says that he believes in five to ten years all of the one billion cell phones sold in a year will be Smartphones and believes software and hardware will be sold separately in the future. He went on to say he believes RIM and Apple will have a nice business, but will be niche products.



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Where are the Steve Ballmer ads?
By UNCjigga on 9/26/2008 2:38:24 PM , Rating: 2
Seriously, the reason why the Seinfeld ads failed is because they used Bill Gates. Sure, everyone knows his name and recognizes him as one of the richest guys in the world, but there's ZERO comedic value in pairing him with Seinfeld. You could see it on the screen--those two had no chemistry together!

Now if you had Ballmer playing a hyper-animated Kramer/Costanza type to calm/neutral Seinfeld, THAT would be comedy-effin'-gold!

"But we've got DEVELOPERS Jerry!! DEVELOPERS! DEVELOPERS! DEVELOPERS!!!!!"




RE: Where are the Steve Ballmer ads?
By jimbojimbo on 9/26/2008 2:40:19 PM , Rating: 5
Honestly I think Bill Gates is funnier than Seinfeld.


RE: Where are the Steve Ballmer ads?
By zerocool84 on 9/26/2008 2:52:27 PM , Rating: 2
I love the show Seinfeld but they should have used someone different.


By paydirt on 9/30/2008 8:30:05 AM , Rating: 2
MSFT loves to spin! $100 million spent to get people talking (negatively) for two weeks. Ballmer really knows how to "invest" (throw away) money.


RE: Where are the Steve Ballmer ads?
By theapparition on 9/26/2008 2:45:49 PM , Rating: 5
I actually found the ads humorous. Gates was better than expected.

With that said......as a commercial to market a product.......it set a new standard for FAIL. MS's "I'm a PC campain" on the other hand is pure genious.

But maybe Ballmer's correct. We're still talking about 'em.


By foolsgambit11 on 9/27/2008 3:23:05 PM , Rating: 2
Well, I don't think people would have paid as much attention to the "I'm a PC" campaign without first drawing so much attention with the Seinfeld campaign. Whether the combined campaign was worth the combined price tag, I don't know.


RE: Where are the Steve Ballmer ads?
By Nekrik on 9/26/2008 3:48:58 PM , Rating: 3
They failed? They are a tiny part of an overall campaign and seem to have created a lot of discussion, exactally as they were intended to. Just because some people started to speculate that MS was 'dropping' Seinfeld after just two ads doesn't mean they were correct, it means some people made some incorrect assumptions which they pulled out of their asses.


RE: Where are the Steve Ballmer ads?
By TSS on 9/26/2008 5:03:45 PM , Rating: 4
it's the new way of marketing, don't be suprised that people are still adjusting to it. it even has a name, "viral marketing". there isn't a whole lot of history to find on it (in a quick search though), wikipedia saying the first mention of it was 1994. gamers have seen alot of this lately, cryptic sites with countdown timers, giving away hints untill zero hour.

the ads where a huge succes. it got people talking. people are still discussing them. and that is what matters. you've must have heard the phrase "there's no such thing as bad publicity".

you can compare it to the wii. the day that the name was announced, the majority of the web comics i read had a comic about the name. i saw it on every news site, even the tech ones. and the day after that, half of those sites had messages they where suprised by the buzz it generated.

it's no longer the message that counts, it's the buzz that the message generates. and vague messages get people talking alot more then crystal clear ones. which means well be seeing alot more of this kind of marketing.


So... PCs it is?
By michael2k on 9/26/2008 2:31:46 PM , Rating: 2
He thinks the smartphone industry will evolve to act like the PC industry?

How about the console industry, then? Or the car industry? Why would that be any different?




RE: So... PCs it is?
By omnicronx on 9/26/2008 2:55:48 PM , Rating: 4
He does not just think.. it already has.. Smartphones sales in total will be over 10 times more than the Iphone this year.

Although I don't agree with his statements that Windows mobile will rule the smartphone world, don't be surprised to see Windows mobile/Nokia/Android phones dominate the market real soon. And just so you know, windows mobile has a smartphone marketshare of around 12%, much higher than apples. Nokia is still the king at almost 50%.


RE: So... PCs it is?
By michael2k on 9/26/08, Rating: 0
RE: So... PCs it is?
By Pirks on 9/26/2008 3:15:02 PM , Rating: 3
quote:
It has traditionally been that you can pick and choose OS and hardware, but that was true for MP3 players too
Seems like you're pulling this outta your butt. Please show me where you could (or can) buy for example Sansa or Creative MP3 player with SEPARATELY AVAILABLE internal software which you could CHOOSE AND BUY SEPARATELY?


RE: So... PCs it is?
By OrSin on 9/26/2008 4:31:49 PM , Rating: 2
I'm hoping he meant software to download the music. I never seen any player that you could choose the software on it. Most you would be hard pressed to even hack it to change the interface. Some people do pull sh1t out of there a$s and think no one on the internet will call them on it.


RE: So... PCs it is?
By michael2k on 9/26/2008 4:31:55 PM , Rating: 1
End users cannot, but manufacturers could (if they chose to). The accurate comparison is to phones, where you can get a Treo with Palm or WinMo flavors, or a Razr with Linux or some internal derivative etc.

In that sense there were WinCE based PMP, Linux based PMP , Pixo based PMP (the iPod was one!), etc.


RE: So... PCs it is?
By Ryanman on 9/26/2008 4:48:38 PM , Rating: 3
not buy, but download. You can get different internal software for any of these over the internetz (without breaking a EULA).

Please stop arguing about the openess of the Apple software market - because it's not. everything Everywhere is more open then their locked in stuff. It's a business model, admittedly, but not one I like to partake in.


RE: So... PCs it is?
By Pirks on 9/26/08, Rating: 0
RE: So... PCs it is?
By Ryanman on 9/27/2008 4:48:16 PM , Rating: 2
Oh trust me boy, I "got it". How you could glorify Apple's price margins and draconian practices I don't understand. Nobody made a law that said they couldn't do any of it though, which is basically what I said. Attaway to take it personally and look like a prick to boot.


RE: So... PCs it is?
By Pirks on 9/27/08, Rating: -1
RE: So... PCs it is?
By Nimbo on 9/26/2008 4:56:13 PM , Rating: 2
You don't actually buy it. It is free open source and it's call Rockbox = A firmware ("OS") for several manufactures mp3 players that can replace original firmware to provide more functionality and efficiency.


RE: So... PCs it is?
By foolsgambit11 on 9/27/2008 3:19:32 PM , Rating: 2
Yeah, but RockBox works on many iPods.

On topic, Ballmer's statement seemed more in spirit with the consumer being able to choose a different OS out of the box for their smart phone. I doubt this would come into being without also freeing phones from service providers.

The whole cellular experience would have to become a la carte. Pick a phone, pick an OS, pick a service provider. It's like the OP said, smart phones will have the PC model - pick hardware, pick software, pick ISP. It does make sense, since phone hardware looks to become more and more PC-like. Intel has ambitions to scale x86 to that form factor. Increased hardware power and standardization will allow OS's to become less optimized to a single platform, while still performing up to expectations.

Not if, but when the transition happens is the real question.


RE: So... PCs it is?
By akugami on 9/26/2008 6:17:37 PM , Rating: 2
I have to agree. I'm of the opinion that smartphones will be much more competitive, partially due to the abundance of strong competitors such as Nokia and RIM as well as the fact that nobody in the phone industry wants it to be dominated by MS. Nor do they want it to be dominated by Apple. I think that with the possible size of the industry, it is likely we will see a field that is largely split between three or four large competitors with a couple of niche players. This would be a complete win for consumers as each competitor, Apple, MS, Google, Nokia, RIM, all must work hard on features and updates to woo consumers.

Smartphones in the US are decidedly lacking compared to their overseas brethren. We get our models late or sometimes not at all. Another thing is the decidedly pedestrian pace of our 3G roll outs. This more than anything is hindering the possibilities of smartphones.


By Pirks on 9/26/2008 2:39:45 PM , Rating: 1
So do you guys think Ballmer SERIOUSLY thinks that people will walk into stores and buy Windows Mobile SEPARATELY from their cell phones? Like they do with PCs these days?

Is he nuts or am I missing something important here???

Could someone comment on that please?




By GaryJohnson on 9/26/2008 4:00:03 PM , Rating: 2
Or, most phones in that scenario would probably come with an OS, but you'd have an option of which OS to install like you do with PCs.

I'd love to see an end to the carrier roms on HTC phones. Being able to clean install the OS would be fantastic.


By crystal clear on 9/27/2008 4:55:09 AM , Rating: 2
Yes just like those eePCs....

We are entering the NETBOOK age with Intel's ATOM just everything is about to SERIOUSLY change.

He is talking about the consumer trends ........

if the buyers want it,they will get it.

quote:
Is he nuts or am I missing something important here???


Hey NOW you decide what goes into your cell phone from the hardware to software.

Its cut throat competition that forces just everbody who wants to survive in this industry to give you all these options.


By crystal clear on 9/27/2008 5:17:51 AM , Rating: 2
The financial crisis ? ? ? ?

Yes D.T. fails to realize thar-

``It would be really imprudent for anybody to not have that in mind,''

Heres an interview of Steve Ballmer worth the read-

Sept. 25 (Bloomberg) -- Microsoft Corp. Chief Executive Officer Steve Ballmer said demand for computer software will probably be hurt by the U.S. financial crisis.

Given the number of programs that U.S. corporations buy,
``it would be reasonable to expect there will be consequences,'' Ballmer, who runs the world's largest software maker, said in an interview before a speech yesterday in Bellevue, Washington.

``Nobody knows exactly what's going to happen.''


Business spending on software and equipment is likely to slow as the U.S. faces ``grave threats'' to financial stability, Federal Reserve Chairman Ben Bernanke said yesterday. The government has responded by proposing a $700 billion bailout fund to alleviate the pressure on financial companies and spur lending. Companies also may respond with caution, Ballmer said.

``It would be really imprudent for anybody to not have that in mind,'' Ballmer said.



http://www.bloomberg.com/apps/news?pid=20601204&si...




iPhone will be a niche product? Seriously?
By Pirks on 9/26/08, Rating: -1
RE: iPhone will be a niche product? Seriously?
By G2cool on 9/26/2008 2:39:45 PM , Rating: 2
Perhaps Ballmer's statement is a little too vague. I think he's trying to downplay the success of Apple by saying the software sales model will be completely different in coming years just to appease stockholders today. While that will more than likely be true, that does not mean Apple, or any other software company, will not be able to adapt and profit off whatever the sales model of the future is. The consumer won't continue to accept locked products and restrictive DRM schemes so anybody looking to turn a profit better smarten up.


RE: iPhone will be a niche product? Seriously?
By omnicronx on 9/26/2008 2:50:19 PM , Rating: 5
quote:
While that will more than likely be true, that does not mean Apple, or any other software company, will not be able to adapt and profit off whatever the sales model of the future is.
Don't be so sure, Apples worldwide sales for the Iphone are predicted to be 10 million by the end of the year. Meanwhile worldwide smartphone sales just for Q2 of 2008 was 32 million (which includes rim, nokia, HTC, etc) That kind of dwarfs Apples in comparison. HTC alone, whom mainly cell windows mobile phones are predicted to cell around 5 million smartphones this year.(by gartner)

Apple's closed system will hinder them in terms of hardware sales, but could be great for software sales. Although I don't necessarily agree that it will be a windows based OS that will have the majority of users, I will say that smartphones will outnumber the Iphone and Blackberry by a large amount in the next 10 years. Who knows, maybe it is already happening ;)

"In the second quarter of 2008, Apple's share of global smartphone sales to end users decreased to 2.8 per cent from 5.3 per cent in the first quarter of 2008." --Gartner


RE: iPhone will be a niche product? Seriously?
By Shadowself on 9/26/2008 4:28:05 PM , Rating: 2
quote:
Don't be so sure, Apples worldwide sales for the Iphone [sic] are predicted to be 10 million by the end of the year.

No. The statement made by Steve Jobs over a year ago was that Apple would sell over 10 million iPhones in calendar year 2008. The current predictions by analysts is that Apple will sell between 5 and 8 million iPhones in the July-September quarter alone. Most analysts predict the fourth calendar quarter will be even higher as Apple has been adding more countries (markets) as time has progressed.

quote:
I will say that smartphones will outnumber the Iphone [sic] and Blackberry by a large amount in the next 10 years

This statement makes no sense. It is fact if there is even a reasonable number of Nokia or Motorola or Samsung, etc. smart phones are sold. Why? Because the iPhone and the Blackberry are smart phones. Thus "by definition" if several non Blackberry or iPhone smart phones are sold then the number of smart phones total will be more than the combined total of just iPhones and Blackberrys. If Apple and RIM each have 35% of the market your statement is still true!

quote:
"In the second quarter of 2008, Apple's share of global smartphone sales to end users decreased to 2.8 per cent from 5.3 per cent in the first quarter of 2008." --Gartner

And do you even know why this is true? It's because Apple didn't predict that the first generation would continue to sell so well as the pending announcement on the iPhone 3G approached. Apple just didn't make enough. Apple (and all Apple resellers) ran out of them. There were just none for sale for weeks before the iPhone 3G shipped. Thus, for that quarter, iPhone market share took a nose dive. If you don't have any to sell your market share goes down? Who'd have thought?


RE: iPhone will be a niche product? Seriously?
By omnicronx on 9/27/2008 12:57:32 AM , Rating: 2
quote:
. The current predictions by analysts is that Apple will sell between 5 and 8 million iPhones in the July-September quarter alone.
This is just not true, the latest predictions as of mid september are around 11-12 million for the entire year. So I don't know where you pulled your numbers from, but when they are as generic as 5 to 8, obviously you need to get your source checked.

quote:
This statement makes no sense. It is fact if there is even a reasonable number of Nokia or Motorola or Samsung, etc. smart phones are sold. Why? Because the iPhone and the Blackberry are smart phones.
Yes I should have said 'other smartphones', but lets not nitpick here. The stats I used were from Garner were all smartphones including blackberry, but not including the iphone. Together RIM and Apple hold a mere 17% of the entire market. And this is with HTC on the rise, and googles android on the horizon.

quote:
And do you even know why this is true? It's because Apple didn't predict that the first generation would continue to sell so well as the pending announcement on the iPhone 3G approached. Apple just didn't make enough. Apple (and all Apple resellers) ran out of them. There were just none for sale for weeks before the iPhone 3G shipped.
Your speculations are beyond me. Apple had no trouble selling Iphones, Apples marketshare took a drop because other big players in the smartphone industry jumped in marketshare. HTC for example doubled its share this year and are expected to sell 5 million smartphones. Palm and other players like Toshiba also made a nice jump. The Iphone is not selling any worse than it was, there is just more competition, and more people buying smartphones.


By crystal clear on 9/27/2008 3:30:23 AM , Rating: 2
quote:
there is just more competition, and more people buying smartphones.


Yes you are right in saying " there is just more competition,

but more people buying smartphones.????

This could be true in emerging markets like India & China but certainly not the USA.

The financial crisis in the USA will hit everybody very hard, result being sales will drop drastically for a long time.

The spill over effect of this financial crisis will show up in other major economies in a span of 6 months.

However much people will downplay this crisis, the severe effects will be seen & felt sooner or later.

This is only the beginning..there are more bad news awaiting to emerge.

All those sales forecasts will be proven wrong ultimately.


By crystal clear on 9/27/2008 3:51:48 AM , Rating: 1
I travel freguently to India & China but even there if you talk to people in the industry then you realize-

1) They refer to the financial crisis as an earthquake whose tremors were felt far & wide.

2) The after schocks will be felt in these countries sooner or later.

3) Their exports will be hard hit & experience a severe fall.

As one of them said-

"The real suffering starts after the earthquake & not during the earthquake."

They are certainly VERY worried about the future developments in the USA,however much they might not talk about it.

They talk about/expect the US dollar to crash or fall drastically & the oil prices to shoot up even more.....etc

They are certainly very wooried,its certainly not business as usual.


By omnicronx on 9/26/2008 2:40:20 PM , Rating: 3
There are more games for PPC than for the iphone for sure.. And the fact that you can port PC games to PPC.. I play sim city 2000 on a regular basis.


By theapparition on 9/26/2008 2:42:20 PM , Rating: 4
There are TONS of more games based on the WinMobile platform. Not even in the same ballpark. There are literally tens of thousands of games available for Windows Mobile.

However, you're question as to "big cool" games is up for interpretation. I'd doubt you'd find 400 versions of poker available for WinMobile as "cool", yet some may. In that reguard, I think you'll find that there is more current developement going on for the iPhone rather than the fragmented Windows Mobile market. Wouldn't surprise me to see new game releases that get the the iPhone first (like you're aformentioned Spore).


RE: iPhone will be a niche product? Seriously?
By Pirks on 9/26/08, Rating: -1
RE: iPhone will be a niche product? Seriously?
By gramboh on 9/26/2008 3:22:49 PM , Rating: 2
It's not a "better platform" in terms of development and hardware power, but it's an "easier" platform to release a big title game like Spore because of the standardized hardware and not having to worry about different phones being unpowered or different versions of WM.

I own an iPhone 3G but I haven't seen any compelling games that aren't instant battery killers yet. Nowhere near PSP/DS level gaming.


RE: iPhone will be a niche product? Seriously?
By Pirks on 9/26/08, Rating: -1
RE: iPhone will be a niche product? Seriously?
By bohhad on 9/27/2008 12:02:24 AM , Rating: 2
pirks, you're such a d-bag


RE: iPhone will be a niche product? Seriously?
By Pirks on 9/27/08, Rating: 0
RE: iPhone will be a niche product? Seriously?
By bohhad on 9/30/2008 2:10:01 PM , Rating: 2
its not my religion, i hate apple. too closed-off of a system


By Pirks on 9/30/2008 10:25:09 PM , Rating: 2
I meant exactly your religion, called "Apple hate" - a new kind of religion which vast majority of DT readers blindly follow.


By theapparition on 9/27/2008 12:10:44 PM , Rating: 2
I'm not going to comment on what a better development platform is. I'm not a programmer. But from a market persepective, there are still tons more WinMobile platforms than iPhone. But the iPhone has a unified hardware, and that may be easier to program for. The WinMobile market has different versions, different phones/pda, running different hardware.

As I said, I wouldn't be surprised if more developement shifted to iPhone, but at the same time, I wouldn't be surprised if if didn't take off, either. Apple has never been a game friendly company, and the graphics power on the iPhone is pathetic (compared to the VGA resolution and 3D acceleration on my 4year old Axim x51V).

Still, don't know what you want. Ballmer thinks that all phones in the future will be smartphones. I agree. I think you'll see that market take off, including iPhone and Android models. Not sure what comments of his you're disagreeing with.


RE: iPhone will be a niche product? Seriously?
By Digimonkey on 9/27/2008 12:18:37 AM , Rating: 2
There is a lot of talk about development of games concerning the iPhone. A lot of people want in because the hardware is there, it's more powerful than the PSP. However, Apple doesn't and has never tailored to game makers, and probably never will.

That will be a deciding point, especially when Nvidia is on the verge of releasing a great chip for smartphones. If supported by windows, which has an extraordinary good support for developers, will dwarf the capabilities of the iPhone as an potential game/phone system.


By Pirks on 9/28/2008 12:53:30 AM , Rating: 2
quote:
the hardware is there, it's more powerful than the PSP
Wow, theapparition above said that "the graphics power on the iPhone is pathetic", so who's the liar here, you or him? ;-)


RE: iPhone will be a niche product? Seriously?
By bohhad on 9/27/08, Rating: 0
RE: iPhone will be a niche product? Seriously?
By Pirks on 9/27/2008 3:24:50 AM , Rating: 2
Well, if you have nothing to answer my questions - why don't you just shut up and stop polluting this thread? Thank you :)


RE: iPhone will be a niche product? Seriously?
By bohhad on 9/30/2008 2:12:10 PM , Rating: 2
again, telling somebody else to bring the results. back up your own 'thread pollution' you've already started. i know you dont want to hear it, so it's easy to say shut up, but i wont. nyah.


By Pirks on 9/30/2008 10:30:57 PM , Rating: 2
How can one back up one's _QUESTIONS_? Are you high or something? :)))


"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins

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