Ballmer says its a long-term plan for search

Microsoft pulls no punches in its ambition to be at the top of internet search .Currently, Microsoft is in third place, far behind floundering Yahoo and market leader Google. Despite the fact that Yahoo's stock price continues to plummet, the venerable firm is still ahead of Microsoft's search engine in market share.

Microsoft CEO Steve Ballmer has maintained that without the purchase of Yahoo, Microsoft could get to where it wants to be in the search market, it would simply take more time. Ballmer said in a speech, “It’s going to take us a while. We've got a lot to do."

CNET News reports that Ballmer believes that Microsoft has to fundamentally change the experience and economics of search and redefine the category. Ballmer believes that Microsoft has taken steps in that direction.

Ballmer was asked about Microsoft's rumored Red Dog competitor to Amazon's EC2 cloud computing platform. Ballmer was mum on the topic and declined to offer any advice on antitrust topics to Google and Yahoo during their bid for the unified advertising platform the companies are moving forward with.

During the question and answer portion of the speech, Ballmer was asked about the Seinfeld-Gates ads. Ballmer says, "It was a two-week campaign but man did it get people talking for more than two weeks."

Ballmer also says that he believes in five to ten years all of the one billion cell phones sold in a year will be Smartphones and believes software and hardware will be sold separately in the future. He went on to say he believes RIM and Apple will have a nice business, but will be niche products.

"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller
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