Study Shows Average User Is Pretty Stupid When It Comes to Popups
September 24, 2008 8:15 AM
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The new study from the North Carolina State University's Psych department shows just how dumb the average user is when it comes to computer security. The study shows users are willing to do anything, including throwing security caution to the wind, to get rid of minor annoyances.
A new study is giving computer savvy users a look at the "other" users' behavior
You often wonder how users fall for seemingly obvious ploys -- you know, the letter from Makib in Ethiopia seeking for donations for an orphanage, or perhaps the most recent
fake ticket emails that claim to have your ticket in a ZIP file
. To the computer savvy, these silly attempts might make for a good morning laugh, but security experts say there's nothing to laugh about when millions of naïve users fall for the scheme and their computers become part of a botnet, used to
launch devastating DoS attacks
A new study from the Psychology Department of North Carolina State University gives some insight into just how
easily tricked many users are
. On compromised websites one form of malware distribution is through popup windows. If users click to dismiss them, they often download malware onto their computers. So just how many users would be tricked into clicking?
The researchers crafted 4 dialog boxes and exposed 42 college students to them in a normal browsing atmosphere. Each box contained the cryptic message "The instruction at '0x77f41d24 referenced memory at '0x595c2a4c." The first one bore the markings of a standard Windows dialog, but the remainder had noticeable differences that should have warned users that it was malware.
In each of the dialogs putting the mouse over the "OK" button turned the cursor into a hand, a sign that it was a browser control, not a Windows dialog. The dialogs also all had minimize and maximize buttons. Starting with the second one, a browser status bar was added to the bottom. Finally the last one was made blatantly obvious by text that flashed from black on a white background to white on a black background.
To properly lure the college students into the ruse, they created a series of fake medical websites in Flash. The students were told they were going to be quizzed on the information on the sites after the test. The popups were then activated as the students were browsing the sites.
Of the 42 college students, 26 clicked the "OK" button on the most normal looking dialog, 25 clicked on each of the more obvious fakes, and 23 clicked on the most obvious fake, the one with the flashing text. This study should be welcome news to malware crafters -- college educated users will click obviously dangerous dialogs over 50 percent of the time.
In all only 9 users closed the dialogs. The rest minimized them, or dragged them out of the way, risky behaviors, as the next user at the computer could be exposed to the dialog. The time between the dialog appearing and the user clicking remained approximately constant for all the dialogs. This seems to indicate that the users did not even think much before clicking the foreign message.
In follow up questions, over half of students said the dialog boxes were a distraction from the task at hand and they would do anything to get rid of them. The study seems to indicate that computer exposure, with lack of understanding has bred an atmosphere where users are unsurprised by dialogs and GUIs, and care little for their contents.
While the study's authors suggested education of students to warn them of these kind of dangers, the apathy of the students towards the dialogs seems to bring the fruits of such education into question.
The study is appearing soon in the journal
Proceedings of the Human Factors and Ergonomics Society.
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RE: Not surprised
9/24/2008 10:54:40 AM
I think it's all about the money. Easiest way to solve this would be for Microsoft and other software companies to just remove the ability to create popups from the operating system and browser software. But then they would lose money from advertisers, and the ones who sell anti-virus, anti-malware software would lose business because fewer computers would become infected ect.
What actual purpose does a browser popup serve? I never have and never will even look at one before killing it.
Also for the majority of people the error popups in the operating system should be disabled. An error pops up a message and to all but those who know programing they are meanlingless. It would be just as efficient for the system to crash for the average user than to have a message pop up that says " your system is going to crash, nothing you can do about it, just click OK and get it overwith" What information in a message about not being able to access memory at xxx location is even useful to the average user, even our IT guy usually just tells us to reboot and not worry about it. Make those messages something you need to turn on if you really want to see them.
RE: Not surprised
9/24/2008 1:08:34 PM
In the very few and simple websites I've done, there have been times when popups were appropriate, particularly when some information needed to be told to the user but without wanting to change the context of the current screen (not changing the current page). Maybe I just wasn't clever enough, but it was all I could think of.
RE: Not surprised
9/25/2008 1:05:10 AM
thats an very good idea with the blocking popups all out
all legit ads are not popups thay norm stay inside the page at the top or down the side, some poorly made web sites use popups to make new windows
ATI need to Fix there drivers web site as it trys to open an survey page as an new window but all popup blockers (so 99% users most likey never see it)
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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