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The new study from the North Carolina State University's Psych department shows just how dumb the average user is when it comes to computer security. The study shows users are willing to do anything, including throwing security caution to the wind, to get rid of minor annoyances.  (Source: DailyTech)
A new study is giving computer savvy users a look at the "other" users' behavior

You often wonder how users fall for seemingly obvious ploys -- you know, the letter from Makib in Ethiopia seeking for donations for an orphanage, or perhaps the most recent fake ticket emails that claim to have your ticket in a ZIP file.  To the computer savvy, these silly attempts might make for a good morning laugh, but security experts say there's nothing to laugh about when millions of naïve users fall for the scheme and their computers become part of a botnet, used to launch devastating DoS attacks.

A new study from the Psychology Department of North Carolina State University gives some insight into just how easily tricked many users are.  On compromised websites one form of malware distribution is through popup windows.  If users click to dismiss them, they often download malware onto their computers.  So just how many users would be tricked into clicking?

The researchers crafted 4 dialog boxes and exposed 42 college students to them in a normal browsing atmosphere.  Each box contained the cryptic message "The instruction at '0x77f41d24 referenced memory at '0x595c2a4c."  The first one bore the markings of a standard Windows dialog, but the remainder had noticeable differences that should have warned users that it was malware.

In each of the dialogs putting the mouse over the "OK" button turned the cursor into a hand, a sign that it was a browser control, not a Windows dialog.  The dialogs also all had minimize and maximize buttons.  Starting with the second one, a browser status bar was added to the bottom.  Finally the last one was made blatantly obvious by text that flashed from black on a white background to white on a black background.

To properly lure the college students into the ruse, they created a series of fake medical websites in Flash.  The students were told they were going to be quizzed on the information on the sites after the test.  The popups were then activated as the students were browsing the sites.

Of the 42 college students, 26 clicked the "OK" button on the most normal looking dialog, 25 clicked on each of the more obvious fakes, and 23 clicked on the most obvious fake, the one with the flashing text.  This study should be welcome news to malware crafters -- college educated users will click obviously dangerous dialogs over 50 percent of the time.

In all only 9 users closed the dialogs.  The rest minimized them, or dragged them out of the way, risky behaviors, as the next user at the computer could be exposed to the dialog.  The time between the dialog appearing and the user clicking remained approximately constant for all the dialogs.  This seems to indicate that the users did not even think much before clicking the foreign message.

In follow up questions, over half of students said the dialog boxes were a distraction from the task at hand and they would do anything to get rid of them.  The study seems to indicate that computer exposure, with lack of understanding has bred an atmosphere where users are unsurprised by dialogs and GUIs, and care little for their contents.

While the study's authors suggested education of students to warn them of these kind of dangers, the apathy of the students towards the dialogs seems to bring the fruits of such education into question. 

The study is appearing soon in the journal Proceedings of the Human Factors and Ergonomics Society.

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By bandstand124 on 9/24/2008 10:04:07 AM , Rating: 4
Actually, in 2007 USA ranked the 8th richest country in the world by GDP per person. If you treat it as a trade group it comes 2nd to the EU in a lot of estimates .

I don't really know what you mean by "most powerful".

Diplomatically, the USA has lost a lot of it's influence in recent years. Ditto for political and cultural power. It most definitely would have been top dog at some point.

Maybe military power, though how do you measure that? Ability to replace munitions?, population at "fighting age"?, number of nukes?

I agree with you, however, that crap tv and magazines doesn't suggest anything. Smart people read and watch dumb stuff all the time.

By Oregonian2 on 9/24/2008 1:15:19 PM , Rating: 2
How's the ranking as just a country (not per capita, not as a "trade group", not for all those younger than 12, etc)?

RE: I wouldn't limit this conclusion to just pop-ups
By jajig on 9/24/2008 1:44:27 PM , Rating: 2
In 2007 (in millions); #1 USA - $US13 840 000, #2 - Japan $US4 384 000. The US has more than 3 times the GPD of the next richest country.

For power I was referring to the military. Nukes do level the playing field somewhat, but as far as a large, modern, well trained defence forces goes the US is the most powerful.

I would also say the US is very influential from a cultural perspective. Just about everyone in the world watches American TV and movies, so goes for music too.

By lemonadesoda on 9/25/2008 4:51:32 AM , Rating: 2
er, bigger = better, is that your formula? The simplicity of your approach is awesome.

Is Italy equally influential because we all eat pasta and pizza?

"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs

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