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Obama leads McCain in utilizing web technology

With roughly seven weeks left in the race to determine the next President of the United States, the Pew Research Center, a nonpartisan "think tank", has conducted an analysis comparing how well the Obama and McCain camps are using website technology for organizing, fund-raising, networking, and announcing news. The Pew Research Center is a group that provides information on the issues, attitudes and trends shaping America and the world.

Both campaigns’ official websites www.barackobama.com and www.johnmccain.com are more advanced than anything seen in past elections. For much of the campaign, Obama has had the edge taking advantage of new technology, but the McCain camp has begun to close the gap by adding new features and content to their website such as social networking components. For the week ending August 30 the Obama website attracted 72% of the visits compared to 28% for McCain according to Hitwise, an internet usage research company. The study examined the Obama and McCain websites in August and again in September, before and after the national conventions.

According to the study several interesting points became apparent. The study found on the Barack Obama website it is easier for supporters to initiate grass roots activities. They can receive up-to-the-minute campaign news, pick up talking points, download campaign posters and flyers, make computer-assisted phone calls to undecided voters in swing states, and map out door-to-door canvassing operations in their area.

Both web sites offer ways of encouraging user involvement by allowing people to communicate with the campaign, and personalize their own pages. Until recently, many of these features were not operational on the McCain site while they have been active on the Obama site for the past several months. The Obama website has a customizable page called, “MyBarackObama” or “MyBO,” that closely resembles a Facebook page. They can post a profile, write a personal blog and link to their favorite Obama-related groups or individuals in their “network” of fellow Obama supporters. The McCain Web site offers customizable tools through “McCainSpace,” that allows you to create a personal page.

The Obama website links directly to 15 social networking websites. McCain’s web site does not link to any social networking sites on its home page but maintains a presence on six: MySpace, Facebook, YouTube, Digg, Flickr and LinkedIn. Even after the enhancements to McCain's site, Obama has more MySpace friends by a nearly 6-to-1 margin, more Facebook supporters by more than a 5-to-1 margin, and twice as many videos posted to his official YouTube channel.

As a general theme Obama's site links to mainstream media news stories about his candidacy more frequently than McCain's, which tends to rely on campaign-generated press releases. In August, an analysis of content found within the News section of each website revealed about 40% of the news posts on the McCain site were their own press releases versus just 12% on the Obama news page. This trend has declined as the McCain site has begun linking to news stories about Palin.

The McCain website has fully integrated his vice presidential nominee, Sarah Palin, very prominently into the website's home page. After the GOP convention, of the 17 pictures on the home page, nine featured Palin, and the two largest and most prominent photographs on the page featured Palin and McCain together. The Obama campaign incorporated Joe Biden into the Web site, but only to limited degree. The website has added biographies of Biden and his wife Jill. One interesting point the article mentions is that the Obama website in general avoids criticizing or mentioning Sarah Palin.

To further analyze the two websites the Pew Research Center reviewed the text of the most universal and permanent sections of the site candidate biographies, issues and speeches. This was done to try and determine what message the two candidates are attempting to project online. In general, they found that Obama tends to stress domestic policy and the economy, while McCain focuses broadly on national security and his experience in the military and government.



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RE: Fancy Websites
By FITCamaro on 9/23/2008 8:20:55 AM , Rating: 0
quote:
No need to go into just how useless...that stupid bitch Palin is.


But I wouldn't mind discussing how useless you are.

quote:
womanizing

Basis?

quote:
economically clueless

He was involved with those who tried to prevent this current financial situation. He wants to drill. Agrees with Obama though on a lot of stuff unfortunately(blaming "big oil", carbon limits, etc). So other than those two things, your candidate is, as you say, would be just as economically clueless.

quote:
racist

Basis?

quote:
war-mongering

Wanting to finish a war we started successfully rather than pull out before the job is finished (as your father should have done) does not make you a war-monger. It makes you a smart military leader because it means you won't have to go back again.

quote:
elitist

Why because he has money? And Obama doesn't? Who again has made tons of elitist comments in this campaign? Who has gone and praised those in the mid-west one day and then disparaged them in front of rich, California idiots saying they "cling to their guns and religion"? Oh right Obama. Please tell me how McCain is an elitist.

I'll give you that I'm a far bigger fan of Palin than McCain. But I know at least he won't completely destroy this country in 4 years. And he'll only be here 4 years. Obama will try to stick around for 8 if he's elected and by the time he was done, this country wouldn't be here anymore. Not in any form recognizable today.

I'm more looking forward to McCain as a stepping stone towards Palin running and hopefully getting elected in 2012. Because regardless of your insanely basis and idiotic comment, she is the new conservative hope for this country. Hopefully the next Regan.


RE: Fancy Websites
By illuvatar81 on 9/23/2008 3:53:04 PM , Rating: 2
Well said, bravo FITC


RE: Fancy Websites
By sgw2n5 on 9/24/2008 6:05:03 PM , Rating: 2
Deranged republican worship is strong in this thread.

Palin is the second coming of REAGAN???? LMAO. Palin is the new conservative hope??? BWAAAAHAAAHAAHAA

Wow, the republicans really are screwed.


RE: Fancy Websites
By dluther on 9/25/2008 9:22:30 AM , Rating: 4
quote:
Basis?

That would certainly be how he carried on an adulterous affair with his current wife when his previous one was left horribly mangled in a car accident. One month after his divorce, he married Cindy Hensley.

If he did it once...

quote:
He was involved with those who tried to prevent this current financial situation.

He was also involved with those who tried to make this current financial situation worse, and we don't have to go too far in the wayback machine to remember the Keating Five. But that he unrepentantly surrounds himself with lobbyists for the very firms at the heart of our current financial meltdown should be reason enough to view his campaign with some serious skepticism.

quote:
Wanting to finish a war we started successfully


Whether or not we were successful does not negate the fact that we shouldn't have started the Iraq war to begin with. There are still people, people in these very forums, who believe that Iraq had a hand in 9/11.

quote:
Elitist. Why because he has money?


No, because he has nine houses and can't remember that. Because he has 13 cars. Because he walks around in $520 Ferragamo loafers. Because he spends $5500 on makeup.

quote:
I'm more looking forward to McCain as a stepping stone towards Palin running and hopefully getting elected in 2012.


Well, that just about says it all doesn't it? If you can honestly look forward to someone being President whose only foreign experience boils down to the fact that she can see Russia, that level of incompetence should not be rewarded.


"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis














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