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AMD is aiming for markets looking for more performance than the Intel Atom

AMD is hard at work introducing new processors to try to capture market share from Intel. Earlier this week, slides showing some new AMD processors coming this year surfaced. Among the new processors on the slide was a line AMD is calling Ultra-Value Client (UVC).

The UVC processors will be available through OEMs only. More information on the line of UVC processors has now surfaced at The new slides show that the UVC processors are intended to allow OEMs to produce new computers in form factors optimized for emerging markets and basic PC usage.

AMD does specify that the UVC products are aimed at more than the netbook market and can deliver traditional PC performance. The UVC processors are intended to be paired with AMD's 690 and 740 chipsets for high-quality visuals.

All UVC parts will use AMD's standard socket AM2 and S1g1 notebook infrastructures. The UVC processors include the AMD Athlon X2 3250e with a 22W TDP and operating at 1.5GHz. It features a 1MB L2 cache and is planned to be available in Q4 2008.

The AMD Athlon 2650e has a 15W TDP and operates at 1.6GHz with 512KB cache. The 2650e is available now. According to AMD slides, it is positioning both the Athlon X2 3250e and Athlon 2650e above the Intel Atom DT 230 processor in performance.

These processors may become attractive to netbook makers looking for an alternative to Intel's Atom parts because of the current shortages of Atom parts from Intel. It is important to note that the AMD processors use more power than Intel's Atom. AMD is betting some users and OEMs will be willing to sacrifice battery life for improved performance.

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RE: Rock Atom
By mindless1 on 9/10/2008 7:47:48 PM , Rating: 2
It's not hard at all to imagine laptops offering the same performance per dollar if only you accept a maximum thermal design power that can be reasonably cooled in a laptop form factor.

Otherwise, molding plastic and a reduction in metal, more integrated mainboards in laptops all add up to eventual lower cost vs a desktop. Remember a laptop also includes the pointing device and monitor if we're making a price comparison.

Most people really won't need aa new system ever other year in 10 years time. Even today the majority of people I talk to that have a computer failure are only interested in having the same box running again for the lowest cost and least amount of time possible.

The power users here? A tiny minority. Many people who buy a computer today will want to be using the same one in 10 years because they don't game, render, because today's systems can do Blu-Ray if set up properly and handle more applications with gigabytes of memory than people can reasonably keep track of.

The above was only a consideration of traditional client systems, there's still going to be a push for more powerful workstations and servers.

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

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