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AMD is aiming for markets looking for more performance than the Intel Atom

AMD is hard at work introducing new processors to try to capture market share from Intel. Earlier this week, slides showing some new AMD processors coming this year surfaced. Among the new processors on the slide was a line AMD is calling Ultra-Value Client (UVC).

The UVC processors will be available through OEMs only. More information on the line of UVC processors has now surfaced at The new slides show that the UVC processors are intended to allow OEMs to produce new computers in form factors optimized for emerging markets and basic PC usage.

AMD does specify that the UVC products are aimed at more than the netbook market and can deliver traditional PC performance. The UVC processors are intended to be paired with AMD's 690 and 740 chipsets for high-quality visuals.

All UVC parts will use AMD's standard socket AM2 and S1g1 notebook infrastructures. The UVC processors include the AMD Athlon X2 3250e with a 22W TDP and operating at 1.5GHz. It features a 1MB L2 cache and is planned to be available in Q4 2008.

The AMD Athlon 2650e has a 15W TDP and operates at 1.6GHz with 512KB cache. The 2650e is available now. According to AMD slides, it is positioning both the Athlon X2 3250e and Athlon 2650e above the Intel Atom DT 230 processor in performance.

These processors may become attractive to netbook makers looking for an alternative to Intel's Atom parts because of the current shortages of Atom parts from Intel. It is important to note that the AMD processors use more power than Intel's Atom. AMD is betting some users and OEMs will be willing to sacrifice battery life for improved performance.

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RE: Rock Atom
By masher2 on 9/10/2008 5:10:15 PM , Rating: 3
> "So what are those of us who actually have real work to do going to use?"

How do you define "real work"? Back in the 80s, I did computational fluid dynamic simulations on computers with 1% the horsepower of the Atom. Large corporations ran their entire firm on systems with less power.

In a couple die shrinks (say 5 years) the Atom will be more powerful than any CPU available today. If you're doing real work today, you can do that same work even faster on that new Atom.

That's the real message here. If you're doing protein folding, or graphical rendering, you can still use thousands of times your current horsepower.. But for most other tasks, CPU's are already as fast as necessary. The Atom might feel a bit underpowered today. . . but the Atom of tomorrow will be faster than the supercomputer of today.

Now of course there's always future software. AI applications that will answer our questions before we ask them, neural networks that will do everything but (and sometimes including) take out our trash for us. There will always be a market for chips as fast as we can build them. But the growth market will be in ubiquitous computing. . . putting processing power in everything from sneakers to sweaters to toothbrushes to labels on cans.

RE: Rock Atom
By omnicronx on 9/10/2008 5:48:55 PM , Rating: 2
The in order Atom will not be the processor of tomorrow, but I totally agree with the idea that large desktops will be obsolete. In 10 years, whomever controls the 'UVC' market will control the processor market.

RE: Rock Atom
By MonkeyPaw on 9/10/2008 8:09:27 PM , Rating: 3
In a couple die shrinks (say 5 years) the Atom will be more powerful than any CPU available today. If you're doing real work today, you can do that same work even faster on that new Atom.

The thing is, in 5 years, nodes will be small enough to put the OoO back into Atom and still keep the low TDP. More clock speed won't be necessary if they add more IPC. In 2 node changes, a dual core OoO Atom should be possible, and it just might even be a SOC, complete with IMC, GPU, and SB. I'd imagine AMD will have something similar in Fusion by then as well. Atom is what it is because of today's limits.

RE: Rock Atom
By vic5014 on 9/11/2008 2:18:01 AM , Rating: 2
you're absolutely right. processor power has increased tremendously and there's no obvious reason for that trend not to continue. plus people have done amazing things on what we would now consider ridiculously low amounts of computer horsepower. the old story about the entire apollo program being run on less aggregate computing power than a modern calculator comes to mind and the computers they used were some of the best and most expensive available at the time.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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