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AMD is aiming for markets looking for more performance than the Intel Atom

AMD is hard at work introducing new processors to try to capture market share from Intel. Earlier this week, slides showing some new AMD processors coming this year surfaced. Among the new processors on the slide was a line AMD is calling Ultra-Value Client (UVC).

The UVC processors will be available through OEMs only. More information on the line of UVC processors has now surfaced at CHW.net. The new slides show that the UVC processors are intended to allow OEMs to produce new computers in form factors optimized for emerging markets and basic PC usage.

AMD does specify that the UVC products are aimed at more than the netbook market and can deliver traditional PC performance. The UVC processors are intended to be paired with AMD's 690 and 740 chipsets for high-quality visuals.

All UVC parts will use AMD's standard socket AM2 and S1g1 notebook infrastructures. The UVC processors include the AMD Athlon X2 3250e with a 22W TDP and operating at 1.5GHz. It features a 1MB L2 cache and is planned to be available in Q4 2008.

The AMD Athlon 2650e has a 15W TDP and operates at 1.6GHz with 512KB cache. The 2650e is available now. According to AMD slides, it is positioning both the Athlon X2 3250e and Athlon 2650e above the Intel Atom DT 230 processor in performance.

These processors may become attractive to netbook makers looking for an alternative to Intel's Atom parts because of the current shortages of Atom parts from Intel. It is important to note that the AMD processors use more power than Intel's Atom. AMD is betting some users and OEMs will be willing to sacrifice battery life for improved performance.





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RE: Rock Atom
By Lonyo on 9/10/2008 2:21:34 PM , Rating: 2
The engineered it specifically to avoid it being OOO due to the added complexity.
Arguably many of the reasons for design choices aren't necessarily solely power related, but also cost. With the way they've done it they've made a fast enough processor with pretty low power (held back by the chipset), but more importantly, it's got a very small die size which means they can pump out lots for a low cost and get a good margin.


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