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AMD is aiming for markets looking for more performance than the Intel Atom

AMD is hard at work introducing new processors to try to capture market share from Intel. Earlier this week, slides showing some new AMD processors coming this year surfaced. Among the new processors on the slide was a line AMD is calling Ultra-Value Client (UVC).

The UVC processors will be available through OEMs only. More information on the line of UVC processors has now surfaced at CHW.net. The new slides show that the UVC processors are intended to allow OEMs to produce new computers in form factors optimized for emerging markets and basic PC usage.

AMD does specify that the UVC products are aimed at more than the netbook market and can deliver traditional PC performance. The UVC processors are intended to be paired with AMD's 690 and 740 chipsets for high-quality visuals.

All UVC parts will use AMD's standard socket AM2 and S1g1 notebook infrastructures. The UVC processors include the AMD Athlon X2 3250e with a 22W TDP and operating at 1.5GHz. It features a 1MB L2 cache and is planned to be available in Q4 2008.

The AMD Athlon 2650e has a 15W TDP and operates at 1.6GHz with 512KB cache. The 2650e is available now. According to AMD slides, it is positioning both the Athlon X2 3250e and Athlon 2650e above the Intel Atom DT 230 processor in performance.

These processors may become attractive to netbook makers looking for an alternative to Intel's Atom parts because of the current shortages of Atom parts from Intel. It is important to note that the AMD processors use more power than Intel's Atom. AMD is betting some users and OEMs will be willing to sacrifice battery life for improved performance.



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Good competition for Atom, if AMD market it.
By psychobriggsy on 9/10/2008 12:31:54 PM , Rating: 4
"It is important to note that the AMD processors use more power than Intel's Atom."

And it also includes a Northbridge, is going to perform faster clock-for-clock, and the chipset's graphics aren't pish.

And if 780G has a max power usage of 11.4W (<1W idle), 740G should use less still. What was the desktop i945 again? 22W?

However for the subnotebooks it won't look as good unless the CPU is underclocked a little to extend battery life, or if it clocks down seriously when idle to get excellent idle power consumption.




By mindless1 on 9/10/2008 7:56:42 PM , Rating: 2
With a MAX TDP of 15W, much lower at idle with power management, it is positioned well for subnotebooks. In this case the most significant differences in battery life will depend on the screen, chipset, and size of battery chosen.

Remember, if you make a processor with higher TDP but it gets the work done faster and settles down to idle state again, it's then using less power than the slower processor which is still doing the work - even a lot less power if it is a scenario where you turn off or put the notebook to sleep when the work is finished so it's total notebook power consumption you have to weigh for the addt'l time it was turned on to finish the task.


"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive














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