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AMD is aiming for markets looking for more performance than the Intel Atom

AMD is hard at work introducing new processors to try to capture market share from Intel. Earlier this week, slides showing some new AMD processors coming this year surfaced. Among the new processors on the slide was a line AMD is calling Ultra-Value Client (UVC).

The UVC processors will be available through OEMs only. More information on the line of UVC processors has now surfaced at The new slides show that the UVC processors are intended to allow OEMs to produce new computers in form factors optimized for emerging markets and basic PC usage.

AMD does specify that the UVC products are aimed at more than the netbook market and can deliver traditional PC performance. The UVC processors are intended to be paired with AMD's 690 and 740 chipsets for high-quality visuals.

All UVC parts will use AMD's standard socket AM2 and S1g1 notebook infrastructures. The UVC processors include the AMD Athlon X2 3250e with a 22W TDP and operating at 1.5GHz. It features a 1MB L2 cache and is planned to be available in Q4 2008.

The AMD Athlon 2650e has a 15W TDP and operates at 1.6GHz with 512KB cache. The 2650e is available now. According to AMD slides, it is positioning both the Athlon X2 3250e and Athlon 2650e above the Intel Atom DT 230 processor in performance.

These processors may become attractive to netbook makers looking for an alternative to Intel's Atom parts because of the current shortages of Atom parts from Intel. It is important to note that the AMD processors use more power than Intel's Atom. AMD is betting some users and OEMs will be willing to sacrifice battery life for improved performance.

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RE: Rock Atom
By Sulphademus on 9/10/2008 12:20:45 PM , Rating: 4
I still cant believe that Intel released a new processor that doesnt support out of order processing. That was new tech, what? two decades ago?

RE: Rock Atom
By Proteusza on 9/10/2008 12:37:16 PM , Rating: 4
I almost see it as revenge from the guys who brought us Prescott, because of its long pipeline. They still havent caught on that Long Pipeline + High Frequency != High Performance.

By all accounts, the VIA Nano performs far better, and doesnt have that 22w northbridge as baggage.

RE: Rock Atom
By nosfe on 9/10/2008 12:47:36 PM , Rating: 2
why can't you believe it? they did the same thing with their IGP's. GMA 3100 doesn't have Hardware TnL which was introduced in the first GeForce back in 1999

RE: Rock Atom
By Sulphademus on 9/10/2008 1:26:08 PM , Rating: 2
IMO making a cheapass GPU (just made to display IE and Word) is different from something thats been part of all x86 architechture since Pentium Pro.

RE: Rock Atom
By nosfe on 9/10/2008 1:53:30 PM , Rating: 2
its more or less the same thing, a feature so old that everybody considers them a given for any CPU/GPU

RE: Rock Atom
By Sulphademus on 9/10/2008 2:28:56 PM , Rating: 2
Okay, I agree.

RE: Rock Atom
By StevoLincolnite on 9/10/2008 6:27:29 PM , Rating: 2
Well to be fair the GMA 3100 is classed as the low-end chip, which is basically a cost cutting where-ever possible design, the X3000, X3100, X3500 do have Hardware TnL. (Although stupidly low-powered).

Most people do not need Hardware TnL at all anyway, and more often than not, the GMA 3000 will run better than the X3100 because of the "Lack" of Hardware TnL, relying on Software TnL Instead which provides better performance. (Thats why x3100 users find every possible way to Disable Hardware TnL for there games).

Still, Things might improve in the future now that AMD and nVidia are heating up the IGP market, but even if you have "Excellent" hardware, there is still one area which Intel don't seem to match ATI or nVidia, and that's in the Drivers department which can make massive performance differences.

RE: Rock Atom
By murphyslabrat on 9/11/2008 1:43:55 AM , Rating: 2
(Thats why x3100 users find every possible way to Disable Hardware TnL for there games).

You will find no pity here.

RE: Rock Atom
By Lonyo on 9/10/2008 2:21:34 PM , Rating: 2
The engineered it specifically to avoid it being OOO due to the added complexity.
Arguably many of the reasons for design choices aren't necessarily solely power related, but also cost. With the way they've done it they've made a fast enough processor with pretty low power (held back by the chipset), but more importantly, it's got a very small die size which means they can pump out lots for a low cost and get a good margin.

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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