Print 25 comment(s) - last by silversound.. on Sep 2 at 12:07 PM

Microsoft announces Xbox 360 price cuts in Japan

According to a Reuters article, Microsoft Corp will slash the price of its Xbox 360 game console in Japan by about 30 percent. This will make the Xbox 360 cheaper than the Nintendo Wii and Sony Corp's PlayStation 3.

Microsoft will lower the price of the Xbox 360 Arcade model by 8,000 yen ($73.92) to 19,800 yen. The Arcade model does not come equipped with a hard drive and is the least expensive of the three Xbox 360 models.

The new price will make that model cheaper than the Nintendo Wii which sells for about 25,000 yen, and the PlayStation 3, which sells for 39,800 yen. Microsoft will also reduce the price of two higher models with hard drives by 5,000-8,000 yen, according to the Reuters article. The price cut will take effect on September 11.

The Xbox 360 has struggled in the Japanese market, with 684,695 units sold so far in Japan against the Wii's 6.67 million and PS3's 2.32 million, according to game magazine publisher Enterbrain.

Microsoft’s fortunes have begun to change recently with the Xbox 360 outselling the PS3 in Japan in weekly sales for the week ended August 10. The boost in sales was attributed to the Xbox 360 exclusive "Tales of Vesperia" role-playing game from Namco Bandai

Microsoft recently cut the price of its best-selling Xbox 360 Pro model game console with a 20 gigabyte hard drive to $299 from $349 in the United States. 

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RE: Thats already the case in the UK
By amanojaku on 9/1/2008 12:54:25 PM , Rating: 0
Smells like desperation (perspiration?)

RE: Thats already the case in the UK
By StevoLincolnite on 9/1/2008 1:57:00 PM , Rating: 2
Desperation was what I would call the Xbox 1, was released at a $699 Price point and it seemed as if overnight it was only $200-$300 in Australia, Still it was going up against the very well established Playstation 2 and the Family Oriented Gamecube, It just felt like there was a price cut every week.

RE: Thats already the case in the UK
By amanojaku on 9/1/2008 2:14:33 PM , Rating: 2
I thought the 360 was selling at a profit... Until I read a report online (dated in 2005) stating it costs more to make than it does to sell. Online subscriptions notwithstanding, if that is still the case MS must be in trouble if it's reducing the cost of the 360. Not that I'm complaining: I might actually buy one now.

RE: Thats already the case in the UK
By jkresh on 9/1/2008 3:13:27 PM , Rating: 4
if the report was dated in 2005 then it is worthless now. For consoles (and technology in general) production costs drop with time, so while at release the 360 cost more to produce then they sold it for I am pretty sure that has not been the case for a while (1+ years).

RE: Thats already the case in the UK
By 16nm on 9/1/08, Rating: 0
By silversound on 9/2/2008 12:07:53 PM , Rating: 1
xbox360 does need blueray, since most of the games are only popular to the Americans, rest of the people outside of the US just dont like "football" in sports; and xbox360 is trailing badly in sales in countries other than US, Microsoft should release some new features in this console if she wanna do good in other contries...

By Solandri on 9/1/2008 10:14:39 PM , Rating: 2
Their Entertainment and Devices Division ran at a loss for FY2006 and FY2007 too. They finally pulled off a profit in FY2008. The loss in 2007 is widely attributed to them taking a charge for $1.1 billion on 360 warranty claims. However, their total loss that year was nearly $2 billion so even without the charge they had a loss. If we're speaking in terms of net profit over lifetime of the 360, they still have a long way to go.

(Link to their FY2008 report. Relevant data are on page 27-28)

By FITCamaro on 9/1/2008 3:54:07 PM , Rating: 3
Maybe it launched at $699 in Australia but here in the states it launched at $399. But yes it was quickly reduced in price.

It launched late into the PS2 lifecycle so it had to compete as best as possible.

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