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Subscribers now have a visible limit on their internet usage

ISP giant Comcast announced an official, 250 GB usage cap for its subscribers Thursday, which it plans to deploy October 1.

"250 GB/month is an extremely large amount of data," reads its official release, "much more than a typical residential customer uses on a monthly basis."

The "median" usage per customer is within 2 - 3 gigabytes per month, says Comcast. In order to exceed the data cap, a customer would have to send more than 50 million e-mails, download more than 62,000 songs, or watch more than 125 standard-definition, 2 GB movies per month.

Comcast's new policy on data consumption appears to be just a part of an overall initiative to reshape the way customers use its network. Last week the company announced its "fair share" program, which is designed to throttle a customers' connection when they consume too much bandwidth. Rumors of a bandwidth cap had been in circulation for quite some time -- Comcast, AT&T, and Time Warner were reported to be experimenting with the concept -- but the actual thresholds implemented proved to be much higher than predicted.

With the increasing popularity of internet-based video and software distribution, ISPs throughout the world are finding ways to curb customers' internet usage. While data caps are commonplace outside the United States, publicly-announced limits are incredibly rare among the U.S.' largest ISPs. Particularly egregious users have run into invisible limits, however, and a handful of heavy downloaders have seen up to a year's suspension of service due to crossing the company's "invisible line in the sand" despite paying for service advertised as unlimited.

Curiously, the announcement hints that the invisible threshold may have been 250 GB all along. "This is the same system we have in place today," says the announcement. "The only difference is that we will now provide a limit by which a customer may be contacted. As part of our pre-existing policy, we will continue to contact the top users of our high-speed Internet service and ask them to curb their usage."

AT&T Wireless users who exceeded an invisible 5gb quota -- a lot, considering that the network is designed for PDAs and Smartphones -- quickly learned of similar sanctions last year.

Subscribers who exceed their quota "may be contacted by Comcast to notify them of excessive use."

"At that time, we'll tell them exactly how much data per month they had used. We know from experience the vast majority of customers we ask to curb usage do so voluntarily," reads the release. Customers will be notified of the change through banner ads posted on the Comcast.net home page, as well as flyers to be included in upcoming billing statements.

A previous attempt to curb subscribers' usage, which ended up selectively meddling in a few different types of internet traffic -- BitTorrent, namely -- attracted the ire of the Federal Communications Commission due to a "discriminatory" preference against certain kinds of data. After almost a year of this, Comcast answered the FCC's demands with a handful of new programs designed to clamp down on excessive usage regardless of the protocols involved.



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RE: Hmm. . .
By aegisofrime on 8/29/2008 8:26:47 AM , Rating: 2
Are you sure about that? 5GB per month download limit? That sounds awfully little. In comparison, my MOBILE phone data plan bundles 50GB of bandwidth.


RE: Hmm. . .
By FoundationII on 8/29/2008 12:14:08 PM , Rating: 2
In Belgium there are basically 4 types you can take, 1GB/month for 30$, 4GB/month for 45$, 20GB/month for 60$ and 60GB/month for 90$ (converted from euros).
If you want more than that you have to go in buisiness plans, and those are expensive (130GB = 330$)
They recently doubled all the limit so there aren't any changes expected soon either.

So yeah, a lot of countries are having tiny download limits compared to what the US has. I'd be very happy with a download limit like that.


RE: Hmm. . .
By heffeque on 8/29/2008 5:04:47 PM , Rating: 2
That kind'a sux. I was in Maribor (Slovenia) last year and I had a 35/10 Mbps connection (100/100 Mbps for inside Slovenia) and... no bandwidth cap. I'm now in Spain and I have an 18/1 Mbps connection and no bandwidth cap either. I know that there is a bandwidth cap for international data in Portugal and that if you want to take it off you have to pay more, but... I just can't imagine that there are no companies without bandwidth cap in such a developed country like Belgium.


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