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Bloomberg News Service: "Whoops!"

Despite his still being very much alive, an obituary for Apple founder Steve Jobs was published on the Bloomberg news wire service, and mistakenly sent to thousands of clients.

According to Bloomberg, a routine update to the article by a staffer resulted in the article accidently being sent out.

The article described Jobs as the man who, "Helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music and refashioned the mobile phone." It also included praise from Bill Gates for Job's influence on the industry. Blank spaces were left for Jobs's age and cause of death.

Jobs was treated for pancreatic cancer in 2003, and his recent appearance and weight loss has fed rumors of poor health. Jobs denied that his cancer had returned.

Bloomberg quickly retracted the article, saying "An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News.  The item was never meant for publication and has been retracted."





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