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Microsoft sees no change in strategy for Xbox 360

It seems as though the whole Internet was abuzz about the delay of Sony's PlayStation 3. Microsoft on the other hand has decided to just go about its business as if no announcement was ever made by Sony.

"I have a philosophy: Leaders don't react. For us, Sony's announcement doesn't change anything. We've had a very clear strategy for a long time now and we're not going to change that. We're not going to react to anything that they do," said General Manager of Microsoft Game Studios Shane Kim.

Kim did point out, however, that he was glad to see Sony disclose more details surrounding the PS3's features and capabilities. He also pointed out that Xbox 360's full year head start will give Microsoft the opportunity to have supply issues worked out while Sony will have to scramble to meet demand for a worldwide launch.

But while Microsoft has no plans to alter its strategy upon hearing about Sony's delay, it will not sit idly by when the PS3 finally does come around. "Of course, there are strategic announcements in our game plan and if we've done it right they'll have some impact on Sony. But we're not sitting down and thinking, "Okay, what's the best way to hurt PS3?" We'll do things our way, Sony will do it theirs, and the customers will decide."





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