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Windows learns a thing or two from the world of blogging

As part of Microsoft’s efforts to promote its Windows projects, the Windows team is launching a new initiative -- a blog to promote its new upcoming Windows 7 operating system.  The new blog is titled Engineering Windows 7 and the first post went online August 14 at about 5 PM.  The blog is going to provide exclusive insight from Microsoft's development team about the progress of the OS.

The first blog, unsurprisingly, comes from Windows senior vice presidents Jon DeVaan and Steven Sinofsky.  The pair has already stated that official engineering details will not be fully discussed until October 27 at the Professional Developers' Conference in Los Angeles.  However, they hope to drop a few hints in the blog, along with getting feedback from what people hope to see with Windows 7.

The pair writes:

The audience of enthusiasts, bloggers, and those that are the most passionate about Windows represent the folks we are dedicating this blog to. With this blog we’re opening up a two-way discussion about how we are making Windows 7. Windows has all the challenges of every large scale software project—picking features, designing them, developing them, and delivering them with high quality. Windows has an added challenge of doing so for an extraordinarily diverse set of customers. As a team and as individuals on the team we continue to be humbled by this responsibility.

They also announced that the Windows Hardware Engineering Conference, a week after the Professional Developers' Conference, will feature more technical details on Windows 7.  Interestingly the team seemed to allude to the hype and moderate disappointment surrounding Windows Vista, stating, "We, as a team, definitely learned some lessons about “disclosure” and how we can all too easily get ahead of ourselves in talking about features before our understanding of them is solid. Our intent with Windows 7 and the pre-release communication is to make sure that we have a reasonable degree of confidence in what we talk about when we do talk."

Mr. Sinofsky and Mr. DeVaan believe revealing too many tentative technical hardware details too early can be very detrimental.  Not only does it waste resources, they say, but it also confuses partners.  This argument seems slightly more logical when you consider that Microsoft has to work with over 10,000 hardware partners, each with unique needs.

Both say they will post "regularly" to the blog, to provide behind the scenes info.  They also promise to try to respond to selected user comments.  Mr. Sinofsky encourages readers to send him emails to his corporate email suggesting topics and suggestions for Windows 7.

While blogging is no means new in the Microsoft community, the new Windows 7 blog seems to represent a more concerted effort to use a public dialog to help it create its new OS.  With the blog expected to run through 2009 when the OS is scheduled to release, it should be interesting to see what tidbits of information it offers.



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RE: Not really bothered
By TomZ on 8/15/2008 11:23:37 AM , Rating: 5
Again, I disagree. Windows 7 will not be used by businesses early on for the same reasons that Vista, and XP before it, were not when they were first released.

One reason is having all their hardware up to a level that is supported/efficient/productive to support the new OS.

Another reason is that new OS versions do not typically have highly compelling feature sets that make it a high priority for most businesses (business case).

And finally, IT staff needs a lot of time to perform compatibility testing, and to typically upgrade apps or wait for their vendors to do the same.

All of these reasons (and probably more), make it such that most companies are on the 'n-1' upgrade system, meaning that they are typically always running the previous generation of OS.


RE: Not really bothered
By overzealot on 8/15/2008 12:29:06 PM , Rating: 2
Or lower, if they can't afford to replace all aging hardware or don't want to retrain, ever. Or if it just works well enough
NT4 is still around in business, and will be until PS2 peripherals are phased out.


RE: Not really bothered
By Steve Guilliot on 8/15/2008 10:29:49 PM , Rating: 3
You're all looking at this wrong. Businesses don't roll out new OSs. They roll out new PC's on a revolving replacement schedule. The OS comes with the PC, not the other way around.

As long as Vista doesn't have any glaring compatibility problems with a business' IT infrastructure (or a user insists on XP, which does happen), it will be used on new PC's as they are purchased. Businesses won't upgrade old systems to Vista for the same reason they won't ever upgrade the OS without a compelling reason. IT pros aren't looking to make their jobs more difficult.

At least that's been my experience.


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