backtop


Print 17 comment(s) - last by jlazerus.. on Aug 10 at 8:53 PM

Search giant lets consumers receive generic advertising instead

Beginning at the end of August, Yahoo! users will be able to opt out of the company’s targeted, behavioral advertising system on both Yahoo! properties and third-party websites that use the company’s advertising network.

“Yahoo! strongly believes that consumers want choice when customizing their online experience and they have also demonstrated a strong preference for advertising that is more personally relevant to them,” said Yahoo! privacy head and policy VP Anne Toth in a press release. “However, we understand that there are some users who prefer not to receive customized advertising and this opt-out will offer them even greater choice.”

Users already have the ability of opting out of “customized” ads on Yahoo.com and this new option will extend that choice to reflect websites outside the Yahoo! stable.

Yahoo! says it added the choice in response to an ongoing congressional inquiry into behavioral advertising – that is, tracking users around the internet in order to build an advertising profile from their activities – of which critics have raised privacy concerns.

Government regulators initially began their examination of targeted advertising once it became clear that ad networks were collecting staggering amounts of data on web surfers, in order to serve them relevant advertising. Some of this tracking included a record of partnered sites the user had visited, a fact that contributed to the U.S. government’s decision to step in.

An FTC summit into “ehavioral” advertising last November concluded with a dour warning to online advertisers: stop secretly tracking users, or else. Additional rules were suggested earlier this year; however, neither the FTC nor Congress has yet to enact any significant regulation on the matter.

Users who wish to opt out of Yahoo!’s targeted ad program can visit Yahoo.com’s privacy center, which Yahoo! says is available at a link on the bottom of almost every page on the site. Despite this availability, however, the company reports that only 75,000 visit its privacy policy page last month, suggesting that only a small portion of Yahoo.com visits will actually take the company up on its offer.

Yahoo’s letter to the House Energy and Commerce Committee indicates that the opt-out option is cookie-based, so users will need to use the opt-out page each time they use a different computer, or clear their browser’s cookies.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Typo
By 306maxi on 8/9/2008 5:12:34 PM , Rating: 2
quote:
"An FTC summit into “ehavioral” advertising"


Spot the typo.

Anyway I think this is a good thing. It can be a little creepy when you're chatting on a forum about something and the ads are relevant to the discussion.




RE: Typo
By FaceMaster on 8/9/2008 5:42:53 PM , Rating: 2
Strange... I've never had ads relevant to the discussion. But then again, I don't know how you could advertise the things that I'm talking about. Ho ho ho.


RE: Typo
By diego10arg on 8/9/2008 6:11:22 PM , Rating: 2
Maybe they wanted to say e-havioral which could be like electronic behaviour... or something like that.

:)


RE: Typo
By HaZaRd2K6 on 8/9/2008 10:04:39 PM , Rating: 2
Just what I was thinking.


RE: Typo
By 306maxi on 8/9/2008 10:21:41 PM , Rating: 2
Ah. You're probably right


RE: Typo
By TomCorelis on 8/10/2008 6:46:37 PM , Rating: 2
That is correct.


"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki