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2010 Honda Insight  (Source: LeftLane News)
Fuel economy is rumored to be around 71 MPG

To many in America, the hybrid car is nearly synonymous with the Toyota Prius. In fact, many think that the Toyota Prius was the first hybrid car sold in America. Those who believe the Prius was first are very wrong.

Honda first brought the hybrid vehicle to the U.S. with its Insight, which was far from a sales success. The Insight sold only 2,000 units in 2005 and in 2006 -- its last year of production -- Honda only moved 1,000 Insights.

LeftLane News reports that Honda is gearing up to bring the Insight hybrid back as a 2010 model. The new Insight will use a 1.3-liter Integrated Motor Assist system that is similar to the one found in the current Honda Civic Hybrid. DailyTech reported in July of 2008 that Honda has refined its hybrid system and that future versions would be 50% less expensive to build than the current system.

The Insight will use the new, refined hybrid system. Thanks to the cheaper hybrid drive system LeftLane News reports that the new 2010 Insight will sell for $18,500 -- significantly cheaper than the Toyota Prius. The new Insight is based on the Honda Fit, though reports say that it will be three inches longer and about one inch wider than the Fit.

Fuel economy for the Insight is reported to be as high as 71 miles per gallon. If the Insight fuel economy comes anywhere close to that number at the $18,500 MSR, Honda will have a hard time keeping up with the demand for the Insight when it hits Honda showrooms in mid or late 2009.

Honda says it will build 200,000 Insights annually and expects to sell half of that amount in America. The Insight seen in the photo here is a development car; the car is expected to be officially introduced at the Paris Motor Show or the L.A. Auto Show.

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Insight Sales
By Cygni on 8/5/2008 2:10:21 PM , Rating: 2
The articles comment on the Insight being a sales failure are wrong. In fact, Honda sold every Insight they produced before they left the factory. Thats a success.

The Insight was produced at Honda's high tech, low volume Suzuka plant. The same plant that produced the S2000 and NSX at the time. Production was severely limited, and the car was for all intents and purposes a technology demo. It was never intended to be selling hundreds of thousands a year.

RE: Insight Sales
By Braxus on 8/5/2008 2:49:08 PM , Rating: 2
Another thing to consider is that for Honda, for each Insight sold, they actually lost money. The Insight was one of the few vechicles made with an all aluminum body which isn't cheap as far as I know.

As you said, it was more of a technology demo and a halo product for them.

RE: Insight Sales
By walk2k on 8/5/2008 4:03:25 PM , Rating: 5
"We only built that to shut the hippies up!" </ironman>

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

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