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Voodoo PC will hang on as a brand name only

Nearly two years ago in September 2006, HP announced that it purchased gaming PC maker Voodoo for an undisclosed amount of money. Originally, Voodoo remained a separate entity from HP and continued to focus on creating gaming machines for high-end gaming customers.

Today HP announced that it is folding the Voodoo brand into its HP line. HP says that it will maintain Voodoo as a brand name. That statement frightens some Voodoo enthusiasts who fear that the Voodoo name will be just that -- a name slapped onto anything HP wants to market for more money to the gaming crowd.

PC World quotes HP spokeswoman Ann Finnie saying, “It is just the next step of integration into the business units that deliver Compaq Presario and [HP] Pavilion.” The good part about the folding of Voodoo completely into HP is that the gaming systems would be easier to get at retail locations and with the significantly larger staff of HP systems would be faster to build and deliver.

Voodoo’s Rahul Sood said in a blog post, “Ultimately it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them. The bottom line is we have ignited the brand and sparked big excitement; so we are now integrating our organizations to fuel our growth.”

Finnie told PC World, “Don't expect customers to see a difference.” Existing customer support and service won’t change either. How this move will affect pricing of Voodoo computers remains to be seen.

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real gamers
By obiwankenobi on 7/25/2008 12:55:47 PM , Rating: 2
the guy below is absolutely right, real gamers build their own rig and the rest are just wannabes. i never had a single computer that i never built as all this branded computer are ridiculously overpriced for the same specs i personally built and also you will come across all these propriety things in the branded ones which is very annoying.

RE: real gamers
By Chocobollz on 7/27/2008 3:04:08 PM , Rating: 2
LOL Obi-wan, didn't you already died? ;-D Anyway, why would you call someone above you, as "the guy below"? :-D Well, you should've call him by his name and not his position in this topic, because our comment could be placed and moved anywhere here :-)

Anyway, cheers!

RE: real gamers
By jonmcc33 on 7/27/2008 4:07:37 PM , Rating: 2
I don't agree with you at all here. I build my own stuff but that doesn't mean a "real gamer" doesn't buy a Dell, HP, etc. Dell uses premium Intel chipsets and processors anyway. Why would their stuff be any less in performance with the exception of inability to overclock?

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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