(Source: Kotaku)
Microsoft isn't the only game in town when it comes to console price cuts

Microsoft has been making the rounds lately with news of its Xbox 360 price cut. The Redmond, Washington-based company dropped the price of its 20GB Xbox 360 from $349.99 to $299.99. In addition, the company announced that a new 60GB Xbox 360 would occupy the $349.99 price once stock of the 20GB models is depleted.

Not to be left out, Sony today announced some product shuffling of its own. The “non-special edition” 80GB PS3 is returning to the lineup in September – but this time, the console will be priced at $399.99. The 80GB “Core Pack” as it will be called will mirror the existing 40GB model in everything but maximum storage capacity.

The $399.99 price doesn't leave much room for the existing 40GB which occupies the same price point. Sony could make a move similar to Microsoft and reduce the price of the console to $299.99 until the stock is depleted, and then drop the SKU altogether. On the other hand, the company could set the price permanently at $299.99 and leave the SKU in the product mix.

No matter what option Sony ends up choosing, better-equipped and cheaper consoles are a win-win for consumers.

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