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NVIDIA cuts price of GTX 280 and GTX 260 in response to pressure from ATI

ATI has been unusually competitive on both price and performance against NVIDIA’s GeForce GTX 280 and GeForce GTX 260 cards with its recently introduced Radeon HD 4870. In response to the pressure ATI has put NVIDIA under, NVIDIA slashed prices on its high-end GeForce GTX 260 and GeForce GTX 280 video cards.

When the NVIDIA GeForce GTX 280 launched it came to market at a price of $649 and its little brother, the GTX 260, retailed for $399. NVIDIA cut the price of the top-of-the-line GeForce GTX 280 to a more affordable $499 and the GeForce GTX 260 has dropped to a price of $299; which brings it close in line with the ATI Radeon HD 4870.

This will bring the price of the ATI and NVIDIA offerings closer together and could make it harder for gamers to decide what product to buy. ATI also has its high-end HD 4870 X2 dual GPU card with GDDR5 coming to battle NVIDIA’s GeForce GTX 280.

The new $499 price point for the GeForce GTX 280 should be very close to expected MSRP for the HD 4870 X2. Early numbers are in for the Radeon HD 4870 X2 and it compares quite favorably to the GeForce GTX 280.

NVIDIA’s GeForce GTX 260 was the subject of considerable amounts of ire from reviewers and enthusiasts when the Radeon HD 4870 was found to perform very similarly for significantly less money.





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